Site Optimization Manager
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Job Location:
Portland, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
ABOUT THE POSITION
The SOREL North America eCommerce team defines develops and delivers a best-in-class consumer experience for and SORELFOOTWEAR.ca consumers to increase consumer affinity drive engagement and ultimately drive sales. Through merchandising marketing site operations technology and analytics we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.
This position will have full ownership of theoptimization strategy for and SORELFOOTWEAR.ca acrossAB/multivariate testing personalization site search SEO and UI/UX
The SOREL Site Optimization Manager is a critical piece of the long-term and SORELFOOTWEAR.ca growth strategy. The person is part of the SOREL site operations team and has a seat at the table for making short and long-term decisions that have significant impact on the SOREL brand and business.
This role reports to the Director eCommerce North America.
HOW YOU WILL MAKE A DIFFERENCE
Lead the development and execution of strategicoptimization plans to improve website conversion efficiency drive revenue and uncover areas of opportunity to improve the customer journey on and SORELFOOTWEAR.ca.
Develop a deep understanding of the SOREL consumer through data insights and cross-functional partnerships (Analytics Marketing Merchandising Creative). Leverage those insights to inform site strategy.
Partner with analytics to establish a clear measurement framework define critical metrics track and analyze performance across site landing pages & tools generate data-driven hypotheses that advise strategies to then develop an ongoing site content calendar & experimentation roadmap aligned to short-term and long-term opportunities.
Lead agency/vendor relationships related to areas of responsibility.
YOU ARE
An online shopper familiar with creating best practices for online experiences.
A team player who enjoys and thrives in a cross-collaborative organization.
A change agent comfortable working within ambiguity and pivoting strategically based on performance.
A sharp critical thinker with effective problem-solving skills.
Adept at inspiring others across the organization and someone who thrives in a dynamic fast-paced high growth environment.
An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross-functionally at all levels.
YOU HAVE
Bachelors Degree with preference to concentration in advertising marketing business administration Ecommerce and/or communications.
8 years experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative consumer brand that includes:
Experience using data and insights to inform requirements ideas and strategies with hands-on experience with web tools including CMS (SFCC Adobe Experience Manager) A/B testing tools (Monetate Dynamic Yield Optimizely) site analytics (Adobe Analytics Google Analytics) and other business intelligence tools (Power BI).
Well-versed in the technical aspects of running a website UX SEO domain management HTML/CSS/JavaScript.
Adept at leading hypothesis-driven A/B tests experiment design and running experiments at scale.
Adaptable in a fast-paced deadline-oriented environment with the ability to manage multiple competing priorities with a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business
Proven ability to work within a high-performing team
#SOREL
#Hybrid
#LI-JC1
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Manager
Key Skills
- Computer Skills
- Lean
- Management Experience
- Process Improvement
- Warehouse Distribution Experience
- OSHA
- Process Management
- Training & Development
- LIHTC
- Leadership Experience
- Property Management
- Supervising Experience
About Company
Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more
