Digital Strategy Manager Responsable de la Stratégie Digitale
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Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
ABOUT THE ROLE :
We are searching for a Digital Strategy Manager who is a true digital native with a conversion-obsessed and execution-focused approach ideally gained in a high-traffic pure-player environment.
You are the crucial link between strategy and delivery owning the performance of our core digital platforms. We need a hands-on leader who can move quickly from deep data analysis to tactical execution driving measurable business impact.
MAJOR AREAS OF ACCOUNTABILITY
You will be the driving force behind our digital performance responsible for three main areas: Strategy & Analysis Roadmap Ownership and Project Delivery.
1. Strategy Analysis & Business Impact
Conversion on our digital platforms: Own the performance and execution of high-impact digital initiatives specifically focused on improving website conversion and UX.
Analysis & Insights: Conduct proactive deep-dive analysis on website behavior and conversion funnels to identify opportunities and gaps.
Expertise and hands-on proficiency with Google Analytics (GA4) and Contentsquare (or equivalent).
Measurement: Own the tracking and post-launch analysis (KPIs adoption impact) for all new features.
Business Case Development: Create clear data-driven business cases defining ROI measurable targets feasibility and resource needs to justify investment.
2. Roadmap & Stakeholder Management
Translate insights benchmarks and stakeholder feedback into precise actionable business requirements (the What and Why) for the Product/IT team.
Lead the preparation and finalization of the digital roadmap gathering all business needs and prioritizing initiatives based strictly on quantifiable business impact.
Act as the central point of contact ensuring alignment across all business stakeholders and transparently communicating progress decisions and KPIs.
3. Hands-on Project Delivery
Work in close partnership with Product and IT teams to ensure the timely high-quality execution and delivery of all roadmap items (both strategic and BAU).
Proactively track progress anticipate and raise risks and intervene to remove roadblocks and adjust plans to maintain delivery momentum.
QUALIFICATIONS
5 years of hands-on experience in a Digital Strategy Digital Project/Product Management or Growth/Conversion role.
Proven track record working within a pure-player e-commerce or digitally mature company.
Analytical proficiency (GA4 Contentsquare) and practical experience working within an Agile/Scrum framework.
Education: Masters Degree (Business Engineering Marketing etc.).
Language: Fluent in both English and French is mandatory.
Your Strengths for Success
Deep Analytical Ability: Dissects data to find the needle in the haystack that drives value.
Bias for Action: Proactive takes ownership and is hands-on and removes roadblocks without waiting for direction.
Exceptional Clarity: Communication is sharp unambiguous and effectively builds consensus and alignment.
Why join us
A dynamic team passionate about digital innovation and performance.
A role with real impact on our digital channels and user experience.
A collaborative international environment with modern offices in Paris 17. Opportunities to grow innovate and drive meaningful digital improvements.
Europcar Mobility Group
Europcar Mobility Group is a global mobility player with 75 years of mobility services expertise and a leading position in Europe. We help to change the way you move is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services be it for a few hours a few days a week a month or more on-demand or on subscription relying on a fleet of more than 250.000 vehicles equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental with a premium positioning Goldcar - a frontrunner at providing low-cost car rental services in Europe and Fox-Rent-A-Car one of the main players in the car rental market in the US with a value for money positioning.
Customers satisfaction is at the heart of the Groups ambition and that of our more than 8000 employees everywhere we deliver our mobility solutions thanks to a strong network in over 130 countries.
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Car rental and van rental worldwide. Discover very exciting offers and book online to save money with our convenient and hassle free booking. Find out more!
