Digital Strategist

• Conduct detailed digital audits and assess client digital maturity.
  
• Build comprehensive digital marketing strategies aligned to client business sales and marketing goals.
  

• Audience segmentation and research.
  
• Communication and messaging plans.
  
• Marketing calendars.
  
• Content production strategies.
  
• Campaign concepts and performance road maps.
  
• Budgets forecasts and delivery timelines.
  

• Lead client onboarding and digital platform setup.
  
• Oversee monthly strategy fulfilment through Digital Marketers and cross-functional teams.
  
• Ensure quality accuracy and timeliness of all deliverables.
  
• Manage all client-facing communication including strategic planning reporting troubleshooting and additional requests.
  
• Monitor and report on client KPIs ROI and campaign performance.
  
• Identify opportunities for up selling cross-selling and service optimisation.
  
• Manage Dig Ops sales reporting and business unit workflow optimisation.
  

• Analyse market trends competitor activity and consumer insights.
  
• Use analytics platforms to evaluate campaign performance and refine strategies.
  
• Produce actionable insights for continuous optimisation across all channels.
  

• Stay informed on digital trends emerging technologies and platform updates.
  
• Provide internal training to Digital Marketers and other relevant teams.
  
• Offer client training where needed to support strategic implementation.
  

• Lead mentor and performance-manage Digital Marketers.
  
• Coordinate resource allocation across departments to support delivery timelines.
  
• Collaborate effectively with internal teams to ensure cohesive production and campaign execution.
  

Requirements

• Bachelors degree in Marketing Communications Business or a related field.
  
• 3 years experience in digital strategy or a similar role.
  
  
• Strong working knowledge of:
  
• Google Suite: Analytics Tag Manager Search Console Merchant Center My Business Google Ads.
  
• SEO Tools: SEMRush Screaming Frog and other optimisation tools.
  
• Social Platforms: Facebook Instagram LinkedIn WhatsApp.
  
• Paid Media: Meta Business Manager LinkedIn Campaign Manager.
  
• Content Marketing: Multi-format content planning and approval.
  
• Analytics & Reporting: Whatagraph or similar systems.
  

• SEO standards processes and optimisation techniques.
  
• Google Ads best practices and campaign optimisation.
  
• Organic and paid social media marketing.
  
• Content marketing execution and performance drivers.
  
• Strong analytic ability with the capability to interpret complex data.
  
• Excellent verbal and written communication skills.
  
• High-level problem-solving decision-making and planning skills.
  
• Strong leadership and people-management abilities.
  
• Ability to manage multiple client portfolios simultaneously.
  
• Exceptional attention to detail and organisational skills.
  

• Basic understanding of website design and development (HTML5 Shopify WordPress Wix etc.).
  
• Familiarity with AI tools and Google Workspace.
  
• Ability to train internal staff and contribute to operational improvements.