Product Analytics Lead

At Koalafi we believe in a world where no one has to put an important purchase on hold. Thats why were making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers while increasing sales and strengthening customer loyalty. Their 2M customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200 Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how were transforming the financing experience and joining our team

What Youll Do

Koalafi is seeking a Product Analytics Lead to build the frameworks measurement systems and analytical foundations that ensure our product releases drive their intended impactwithout unintended downstream consequences. This high-visibility role will own the definition tracking and automated monitoring of core KPIs across product journeys and operational workflows.

In this role youll work primarily with Product Engineering and Analytics partners to design robust measurement strategies for existing and new initiatives implement automated alerting for anomalies and ensure that each release is evaluated against clearly defined success criteria. You will also lead key efforts to optimize the return customer experience identify opportunities to improve mobile app engagement and drive long-term product performance improvements.

This is a rare opportunity to establish the backbone of product analytics for a high-growth fintech companywhile creating clarity accountability and data-driven decision-making across the organization.

KPI Definition Tracking & Alerting

• Define and maintain the authoritative set of product KPIs across application flows customer lifecycle stages operational behaviors and internal decisioning systems.
• Build product measurement frameworks and documentation that clearly articulate intended outcomes guardrails and dependence on upstream systems.
• Partner with product managers and engineering leads to integrate KPI measurement into release planning and acceptance criteria.
• Develop automated alerts to detect anomalies degradation or unexpected movement in key product metrics.
• Implement monitoring dashboards that give product and business stakeholders real-time visibility into performance.
• Establish processes to investigate triage and communicate the root cause of KPI changes.

Product Impact Evaluation

• Analyze the impact of new product releases policy changes and UX improvements using well-defined baselines and control groups.
• Ensure downstream effects across approval rates customer behavior repayment performance or operational workflows are measured and understood.
• Provide clear insights and recommendations that influence product prioritization and roadmap decisions.

Customer and App Experience Optimization

• Review and optimize experiences for returning customers including friction points drop-off behavior and policy interactions.
• Analyze mobile app engagement patterns to identify opportunities for UX enhancements feature prioritization and content improvements.
• Partner with product teams to design and evaluate experiments aimed at increasing engagement conversion and retention.

Cross-Functional Expansion

• Create a scalable measurement and alerting framework that can be extended beyond Productnext with Legal and Compliance.
• Work with these teams to define key compliance KPIs build monitoring processes and ensure alignment with regulatory expectations.
• Partner with cross-functional leads to drive clarity and shared ownership of analytical definitions.

About You (Qualifications)

• Bachelors degree in a quantitative analytical or product-related field (e.g. Engineering Statistics Economics Computer Science Product Management).
• 46 years of experience in product analytics business analysis product management or a related field.
• Strong experience defining and measuring KPIs within digital products operational workflows or financial systems ideally in consumer lending or lease-to-own finance.
• Proficiency with SQL and experience analyzing large datasets.
• Experience building dashboards and automated monitoring systems (Tableau Looker or similar).
• Familiarity with experiment design measurement strategy and release evaluation frameworks.
• Comfortable working in an ambiguous fast-paced environment and excited to build foundational systems from scratch.
• Excellent communication skills with the ability to translate complex analytical findings into clear recommendations for product and business leaders.
• You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow.
• Detail-oriented proactive and motivated by curiosity structure-building and continuous improvement.
• Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond VA or Arlington VA). Candidates must already be located within a commutable distance to either location as relocation assistance is not available at this time.

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation trust and ownership. Youll get outside your comfort zone build meaningful relationships and most of all take charge of projects that ultimately help people get the things they need most.

Benefits:

At Koalafi you will have a direct impact on our products and help shape the companys success. We offer competitive compensation & benefits packages to keep you at your best:

• Comprehensive medical dental and vision coverage
• 20 PTO days 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal paternal)
• Inclusion and Associate Engagement Programs

Who we are & what we value:

• We focus on whats most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask How can this be better
• We move fast together