Sr Category Marketing Manager, IN Apparel

Fashion team is seeking a creative analytical and highly motivated Category Marketing Manager to develop execute and evaluate merchandising marketing and site experience.



The successful candidate for this high impact role should be a self-starter with a passion for independent creative problem-solving have proven data analysis skills demonstrate great content creation chops (i.e. strong writing skills) show strong ownership and commitment have proven leadership experience in managing projects and bring relevant insights in marketing and merchandising.

Role & Responsibilities: Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazons business .Own all key traffic drivers for the category and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Search Affiliates Email SEO etc.) and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams including technology teams to define drive and launch improvements to the shopping experience. Own creation of marketing programs and multiple key traffic drivers to acquire new customers. Conceptualize design and execute online and offline marketing initiatives to extend awareness of our products on and off of Amazon. Develop test and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives. Develop the categorys style guidelines merchandising calendar promotions and coop packages. Understand and use merchandising and customer-facing metrics to guide decision making. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience

- 5 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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