PRO Consumer Recruitment Marketing Specialist
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Job Location:
Creve Coeur, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
PRO Consumer Recruitment Marketing Specialist
New York NY
Creve Coeur MO
Franklin TN
Hybrid (on-site 3 days a week)
The PRO Consumer Recruitment Marketing Specialist is responsible for designing building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning execution & innovation on the brands premier Breeder & Shelter consumer recommendation programs.
The ideal candidate brings proven experience in marketing operations cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing direct-to-consumer digital technology & supply chain teams to execute & elevate program performance.
What are we looking for
- Bachelors degree in business marketing or related field
- 3 years experience with a developed understanding of marketing operations data/analytics & program management
- Familiarity with customer relationship management & performance analytics software (PowerBI Salesforce Google)
- Stakeholder management
- Strength in translating performance data into insights and into in-market action
- Creative thinker & problem solver with a passion for brand strategy
- Executional excellence showcasing attention to detail & ability to deliver on-time in-full to the highest-quality possible
- Strong communication & presentation skills (oral & written)
- Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
- Ability to balance multiple priorities redirecting focus behind what matters most
Nice to have
- Marketing agency consumer brand or pet industry experience a plus
- Experience with design thinking & agile process (test/learn/scale) a plus
What would be your key responsibilities
- Design & deliver consumer recommendation programs spanning physical (sample kits) & digital mediums (web email direct-to-consumer)
- Lead annual plan inputs (strategic tactical & growth) for program portfolio
- Build strategy & execution plans for consumer sampling initiatives including design of recruitment packaging communication materials & value propositions
- Own marketing operations for recommendation kits inclusive of cross-functional demand planning supply/co-pack forecasting budget management & innovation projects
- Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
- Responsible for performance measurement (data tracking & insight) as well as optimization activities
- Manage creative development processes (brief review production) for all touchpoints
- Develop a deep understanding of our customers motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders Shelters & pet owners)
- Design & activate new test/learn/scale initiatives within program portfolio
- Be the subject matter expert for consumer recommendation operating as the key point-of-contact & program lead with field sales customer marketing & senior leadership (as needed)
- Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters
What can you expect from Mars
- Work with over 130000 with diverse and talented Associates all guided by The Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
#LI-hybrid
#LI-MS1
The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all locations listed within the job posting:USD 69926.00 - USD 96148.00Required Experience:
IC
Key Skills
- Culinary Experience
- Sales Experience
- Time Management
- Microsoft Office
- Taleo
- ATS
- HR Sourcing
- Interviewing
- Microsoft Outlook
- Relationship Management
- Human Resources
- Recruiting
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
