Marketing Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Summary:

As a Marketing Consultant for VisionLink Full Fleet you will play a pivotal role in shaping Caterpillars digital marketing strategy for one of its most innovative products. Your primary mission is to drive awareness adoption and engagement of VisionLink Full Fleet among customers who operate mixed fleets of construction equipment. You will be responsible for developing and executing digital marketing campaigns crafting compelling feature-focused content and leading value-based messaging initiatives that resonate with diverse customer segments.

This role requires a deep understanding of the construction equipment industry digital product marketing and the unique challenges faced by customers managing assets from multiple brands and categories. You will collaborate closely with product managers sales teams and cross-functional stakeholders to ensure that marketing efforts are aligned with business objectives and customer needs. Your work will directly influence how customers perceive and utilize VisionLink Full Fleet helping them unlock new efficiencies and value from their equipment investments.

You will also be a key contributor to Caterpillars broader digital transformation advocating for innovative marketing approaches and leveraging data-driven insights to refine strategies. Success in this role means delivering measurable results in customer engagement lead generation and revenue growth while positioning Caterpillar as a leader in digital fleet management solutions.

What You Will Do:

• Develop manage and optimize digital marketing content for VisionLink Full Fleet including product features benefits and customer success stories. Ensure content is tailored to the needs of mixed fleet customers and distributed across appropriate digital channels.
• Lead marketing campaigns that highlight VisionLink Full Fleets capabilities including API integration rental and non-powered asset support and hardware development. Collaborate with product teams to translate technical features into compelling customer value propositions.
• Create and deliver marketing materials that emphasize the value of VisionLink Full Fleet for customers with diverse equipment portfolios. Support sales teams with messaging and collateral that address customer pain points and demonstrate ROI.
• Engage with customers to understand their needs and expectations for digital fleet management. Gather feedback to refine marketing strategies and content ensuring alignment with customer priorities.
• Work with Machine Business Divisions Cat Digital ICS GCI MTES and CD&T to identify opportunities develop business cases and synchronize marketing efforts across the organization.
• Lead go-to-market initiatives for VisionLink Full Fleet supporting regional sales teams and ensuring deployment readiness.

What You Will Have:

• Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Top Candidates will have:

• Proven digital marketing experience in developing and executing digital marketing campaigns including content creation social media management and online advertising.
• Excellent written and verbal communication skills with experience presenting to cross-functional teams and external stakeholders.
• Familiarity with the construction equipment industry including trends in fleet management asset integration and digital transformation.
• Strong understanding of value-based selling principles with the ability to craft persuasive content that addresses customer pain points and demonstrates ROI.

Additional Information

• Possible locations for this position include Chicago IL; Peoria IL; Denver CO; Dallas TX; Phoenix AZ; or Raleigh NC
• Relocation assistance is not available for this position. Any relocation costs incurred would be the responsibility of the selected candidate.
• This position may require up to 20% travel.

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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