Email Marketing Manager (Contract)

Campaign Execution & Management

• Build test deploy and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).
• Manage dynamic content personalization rules and decision logic within customer journeys.

Audience Management & Segmentation

• Develop and maintain complex audience segments using customer data across multiple platforms.
• Leverage behavioral transactional and demographic data to refine targeting strategies and improve engagement.

Journey Design & Optimization

• Create analyze and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.
• Identify opportunities to streamline journey logic and improve performance through testing and iteration.

Platform & Process Ownership

• Act as the internal expert on Adobe Journey Optimizer ensuring best practices in platform configuration campaign QA and operational efficiency.
• Develop scalable processes and documentation for campaign deployment QA journey orchestration and reporting workflows.

Data & Reporting

• Monitor campaign and journey performance across key KPIs (open rates CTRs conversions retention etc.).
• Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Strategic Thought Leadership

• Translate high-level business goals (e.g. increasing repeat usage deepening platform engagement) into measurable CRM and lifecycle strategies.
• Provide strategic input on channel mix message cadence segmentation frameworks and testing plans.
• Identify emerging trends tools and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.
• Collaborate with cross-functional partners (strategy product data creative) to align retention efforts with broader business objectives.

Qualifications :

• 46 years of experience in CRM lifecycle marketing or marketing automation with a focus on email and cross-channel campaign execution
• Hands-on experience with Adobe Journey Optimizer (AJO) or a similar marketing automation platform (e.g. Salesforce Marketing Cloud Braze Iterable)
• Proven ability to build and optimize multi-touch customer journeys using behavioral transactional and demographic data
• Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms
• Experience creating dynamic content and personalization rules within email and CRM programs
• Data-driven mindset with a strong grasp of key CRM KPIs (open rate CTR conversions retention) and campaign analytics
• Demonstrated ability to translate high-level business goals into actionable lifecycle strategies and journey flows
• Excellent project management skills including campaign QA testing and documentation
• Strong collaboration skills; comfortable working cross-functionally with strategy product data and creative teams
• Familiarity with A/B testing holdout groups and other testing methodologies to improve campaign performance
• Experience in developing scalable processes operational workflows and campaign documentation best practices
• Bonus: Experience in customer retention loyalty or engagement-focused programs within digital product eCommerce or subscription-based businesses
• Bachelors degree required

Additional Information :

At this time Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status). 

Our Commitment to Diversity 

Diversity equity inclusion and belonging (DEIB) are part of Sia Partners DNA. Thanks to our expertise in several sectors and our international growth our teams include a variety of experiences and cultures. Were confident that promoting DEIB creates an environment in which everyone can reach their full potential. 

Our global network Partners brings together our people worldwide to facilitate local and global progress focused on the following areas: 

• Gender equality (global Gender Equality Index score of 91/100 for FY19-20) 

• LGBTQ 

• Race & Ethnicity 

• Working Parents 

• Disabilities 

Sia Partners is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 
 
To learn more about our mission values and business sectors please visitour website. 

Remote Work :

Yes

Employment Type :

Contract