Marketing Segmentation Analyst
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Job Summary
This role is based in our 240 Blackfriars Road office.
Informa Connect Tech Events is seeking a talented Segmentation Specialist to join our Automation & Segmentation team. This role is pivotal in supporting segmentation requests for marketing campaigns collaborating with various teams to drive effective strategies. By leveraging data and segmentation tools the Segmentation Specialist will optimize email marketing efforts and ensure data quality to enhance campaign performance.
What youll do:
- Email Segmentation: Create targeted email segments using Eloqua and Treasure Data tools.
- Database Queries: Develop and manage segmentation queries to refine targeting strategies.
- Data Quality: Conduct audits to ensure data accuracy normalization and cleanliness.
- Campaign Analysis: Analyze segmentation data to inform campaign strategies including source attribution and audience propensities.
- Lead Scoring: Support the development of lead scoring models to improve targeting precision.
- Collaboration: Work closely with marketing and brand teams to define target audiences and deliver personalized content.
- Reporting: Provide database reports to support pre-sell planning and sales pitches.
- Policy Compliance: Ensure adherence to data collection usage and retention policies.
- Knowledge Sharing: Participate in cross-functional training sessions to promote alignment and best practices.
Qualifications :
What youll bring:
- Minimum of 2 years of experience in segmentation or database operations.
- Proficiency in creating and managing segment queries.
- Advanced Excel skills for data analysis and reporting.
- Strong attention to detail and organizational skills to manage multiple tasks effectively.
- Basic understanding of target audiences and personas to inform segmentation strategies.
- Foundational knowledge of Eloqua for email marketing and automation.
- Excellent collaboration and communication skills to work across departments.
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more
