Director, Lifecycle Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
At ClickUp were not just building software. Were architecting the future of work! In a world overwhelmed by work sprawl we saw a better way. Thats why we created the first truly converged AI workspace unifying tasks docs chat calendar and enterprise search all supercharged by context-driven AI empowering millions of teams to break free from silos reclaim their time and unlock new levels of productivity. At ClickUp youll have the opportunity to learn use and pioneer AI in ways that shape not only our product but the future of work itself. Join us and be part of a bold innovative team thats redefining whats possible!
About the Role
What Youll Do
- Own the lifecycle strategy Develop and lead the end-to-end lifecycle marketing strategy across email in-app and SMS to drive user activation retention monetization and long-term LTV.
- Drive execution and experimentation Design launch and optimize lifecycle programs through rigorous A/B testing and experimentation to improve engagement product adoption and conversion across the funnel.
- Set standards for quality and frequency Define and enforce best practices for messaging cadence and channel mix to ensure high-quality consistent and customer-centric lifecycle communications.
- Operate as a strategic IC and leader Balance strategic planning with hands-on execution owning key campaigns and journeys while setting the vision and roadmap for lifecycle marketing.
- Partner cross-functionally Collaborate closely with Product Product Marketing Growth Data and Revenue teams to align lifecycle initiatives with product launches go-to-market motions and growth priorities.
- Lead and develop the team Manage and mentor a team of lifecycle marketers and marketing operations specialists driving process rigor operational excellence and a culture of testing and learning.
- Own tooling data and reporting Be accountable for the lifecycle tech stack data pipelines and reporting frameworks that power segmentation personalization and performance measurement.
What Youll Need
- 8 years of experience in lifecycle/CRM marketing growth marketing or related roles with 3 years leading a team.
- Proven track record owning lifecycle strategy and execution across email in-app and SMS for a B2B SaaS or product-led growth company.
- Deep experience with experimentation frameworks (A/B testing multivariate testing) and comfort using data to drive decisions.
- Strong technical aptitude with marketing automation customer engagement platforms and data tools (e.g. Iterable Braze HubSpot Segment Amplitude etc.).
- Experience building multi-channel journeys across the full funnel: activation onboarding engagement upsell and retention.
- Ability to operate at both 10000 feet (strategy roadmap resourcing) and 10 feet (writing briefs QAing campaigns reviewing segments).
- Excellent collaboration and communication skills; able to align stakeholders and influence without authority in a fast-moving environment.
- A bias for action experimentation and continuous improvementcomfortable moving quickly and iterating based on what you learn.
Nice to Have
- Experience at a high-growth product-led company.
- Background in user lifecycle for freemium or self-serve products.
- Familiarity with revenue teams (Sales CS) and how lifecycle programs support expansion and retention.
Salary and Benefits
At ClickUp we believe in transparency and fairness in compensation. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Please note that the actual compensation for this position may vary and is dependent on factors such as geographic location interview performance years of experience education level and specific skills. We encourage candidates to discuss compensation expectations during the interview process to ensure alignment with their qualifications and our companys compensation philosophy.
This position is eligible for the following benefits and perks:
- Equity
- 401k
- Health Dental and Vision insurance
- Spending accounts
- Life & Disability
- Paid parental leave
- Flexible paid time off
- Enhanced employee assistance program
- Employee wellness stipend
- Professional development stipend
Unsure if you meet all the qualifications of this job description but are deeply excited about the role We hire based on ambition grit and a passion for improving the way people work. If you think ClickUp is the company for you we encourage you to apply!
ClickUp collects and processes personal data in accordance with applicable data protection laws.
- If you are a European Job Applicant see our privacy policyfor further details.
- If you are a Philippine Job Applicant see our and our Philippine Data Privacy Notice for further details.
Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.
ClickUp Talent Acquisition will only initiate contact via an @ email or through our official careers portal on . We will never request fees payments or sensitive personal information. Please disregard any offers received outside these channels and report them to
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Our mission is to make the world more productive. To do this, we built the everything app for work - Tasks, Docs, Goals, and Chat.
