Social Media officer Conglomerate Kenya

Location: Nairobi Kenya
Job Type: Full-time

The Social Media Officer will be responsible for developing implementing and managing the conglomerates social media strategy across all business units. The role is critical in enhancing brand visibility strengthening stakeholder engagement supporting corporate communication objectives and driving digital growth.

• Develop and execute a comprehensive social media strategy aligned with corporate brand and business-unit objectives.

• Conduct social listening to identify trends sentiment and opportunities for brand positioning.

• Support digital campaigns for group brands subsidiaries and CSR initiatives.

• Plan create and schedule high-quality engaging content (text video graphics stories and reels).

• Collaborate with internal creative teams and external agencies to maintain consistent brand messaging.

• Ensure content is tailored to audience segments across different platforms

• Monitor moderate and respond to audience interactions in a timely and professional manner.

• Escalate customer service issues to relevant departments for quick resolution.

• Build strong online communities and foster positive engagement.

• Track KPIs and present weekly/monthly performance reports (engagement reach conversions sentiment).

• Recommend and implement optimizations based on analytics insights.

• Monitor competitor activities and share market intelligence.

• Assist in planning and executing paid social media campaigns.

• Work with digital agencies to optimize ROI and budget utilization.

• Support brand launches events and group-wide communication campaigns.

• Ensure all social media content aligns with company policies regulatory requirements and brand guidelines.

• Maintain an updated social media playbook and crisis communication checklist.

• Uphold data protection and ethical digital practices.

• Bachelors degree in Marketing Communications Digital Media Journalism or a related field.

• 2 4 years of experience in social media management preferably in a corporate or agency setting.

• Experience managing multi-brand or multi-business social media accounts is an added advantage.

• Strong understanding of major social media platforms and digital trends in Kenya and globally.

• Excellent writing and storytelling skills.

• Ability to create basic visual content (graphics short videos) using tools such as Canva Adobe Creative Suite or CapCut.

• Analytical mindset with the ability to interpret metrics and generate insights.

• Strong interpersonal and communication skills.

• Creative proactive and able to work in a fast-paced multi-brand environment.

• High integrity and professionalism.

• Attention to detail and brand consistency.

• Team player with strong collaboration skills.

• Ability to multitask and meet deadlines.