Director of Demand Generation & Growth

Job Role: Director of Demand Generation & Growth

Location: Hybrid - Regular travel across our London Birmingham and Leicester offices
Salary: 80000 - 90000 per annum DOE benefits!
Contract Type:Full Time Permanent
What We Can Offer You:Hybrid Working Life Assurance Additional Holiday Purchase Subsidised Gym Memberships Cycle to Work scheme Discount Vouchers and Access to Wellbeing Resources!

Why Do We Want You

You think like a commercial director about all growth levers while executing like a world-class demand gen leader. You see the gap between marketing activity and closed deals and build the conversion infrastructure to close it. This isnt just demand generation - youre the architect of our revenue engine.

If you have a solid background in demand gen and growth marketing with demonstrable experience of growing a marketing-sourced pipeline wed love to hear from you!

Please note: To complete your application you will be redirected to Wilmington plcs career site.

At Wilmington plc we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme please use the contact details provided once you have clicked apply!

You will truly own the numbers. Youll drive marketing-sourced pipeline from current state to 40% contribution as well as build the demand conversion engine that turns marketing activity into qualified sales opportunities. If pipeline doesnt hit target youll own both the problem and the solution.

Youll be responsible for:

• Build and manage a lead qualification scoring routing and handoff system to prevent leakage and maximise conversion.
• Define and maintain firmographic behavioural scoring models across all business units.
• On the full lead-to-revenue process including SLAs with sales pipeline velocity and conversion optimisation.
• Implement multi-touch attribution models and reporting that sales and executives trust.
• Partner with BU sales teams on pipeline quality shared metrics and revenue targets; support inside sales development if/when established.
• Scale multi-channel demand generation across all BUs with clear ROI accountability and a 23M budget.
• Direct campaign strategy paid media SEO/organic events and cross-BU campaign efficiency.
• Build a rigorous testing culturecut ineffective activities and scale proven ones; drive CRO across the entire funnel.
• Develop referral and advocacy programs that are systematic and measurable.
• Identify activate and manage strategic partnerships (technology channel co-marketing).
• Lead marketing input into international expansion and market entry strategy.
• Support M&A by assessing acquisition targets for customer acquisition and marketing synergies.
• Explore and test new growth channels (community marketplaces platform partnerships affiliate).
• Build customer expansion programs to drive upsell and cross-sell.
• Work closely with commercial directors COO and executive leadership to align on growth strategy and pipeline health.
• Present pipeline performance and growth initiatives to the executive team and board; build business cases for new markets/channels.
• Report pipeline contribution conversion rates CAC and ROI across all channels.
• Create real-time dashboards identify bottlenecks and run quarterly reviews of all growth initiatives.

Whats the Best Thing About This Role

Youll have full ownership of one of the companys most critical growth levers.

This role gives you the autonomy to design and optimise the revenue engine directly impact marketing-sourced pipeline and see your decisions translate into measurable commercial results.

Youll work across multiple business units shaping strategy and execution at scale.

Whats the Most Challenging Thing About This Role

You are fully accountable for hitting pipeline targets in a complex multi-BU environment.

Success depends on aligning diverse teams driving operational rigor and balancing strategic planning with hands-on execution. The role demands influence resilience and a relentless focus on measurable growth outcomes.

To be successful in this role you must have/ be:

• Solid B2B demand gen and growth marketing in complex multi-brand/multi-BU environments

• Proven track record building marketing-sourced pipeline from <10% to 40%

• Experience building demand conversion engines: lead scoring SDR management or inside sales development

• Deep understanding of B2B buying cycles ABM multi-touch attribution demand waterfalls

• Commercial acumen: can evaluate growth opportunities beyond traditional marketing

• Partnership development experience with measurable business results

• Fluent in marketing technology: CRM marketing automation analytics attribution tools

• Can read P&L and build business cases - talks revenue with CFO and commercial directors

• Executive presence: presents to board level and influences C-suite

• Collaborative leadership style: Works with BU sales leaders to improve pipeline quality and velocity

We know its not a skill but the successful candidate must have permission to work in the roles location by the start of their employment.

About us

Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance Finance Legal and Insight sectors.

Our businesses enable professionals and their organisations to perform better by providing quality relevant and reliable information education and knowledge. We share ideas and successes across the group harness shared resources and focus on our customers needs.

Find What Youre Looking For

We are ambitious and inclusive filled with integrity and curiosity. We are Wilmington plc. Are you

Join us and achieve more within your career with mutual respect support and fair rewards.

Click onAPPLYtoday!

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.