Associate Director, Paid Media (Programmatic)
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ABOUT VAYNERX
VaynerX () is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York Los Angeles Toronto Mexico City London Amsterdam Singapore Delhi Kuala Lumpur Bangkok Tokyo and Sydney. VaynerMedia has been recognized for its work at Cannes Lions the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a nutshell:
The Associate Director of Programmatic will lead the creation and execution of programmatic media plans across industry-leading technology platforms. A core part of this role involves taking ownership of client programmatic strategy guiding its implementation and ensuring flawless daily execution. You will drive the overarching strategy development and execution of programmatic media across all relevant channels: display video audio CTV DOOH and more.
- Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
- Oversee planning and execution across platforms such as The Trade Desk DV360 and others.
- Act as a key contributor to cross-channel initiatives by partnering with SEM SEO Social and traditional media teams.
- Build and nurture relationships with clients vendors and internal stakeholders across media analytics ad ops and finance.
- Evaluate and evolve our programmatic technology stack and supplier partnerships.
- Provide strategic thought leadership and represent CMI at industry events and forums.
- Author and review POVs case studies and trend insights to establish CMI as a leader in healthcare programmatic media.
- Recruit mentor and grow top talent within the programmatic team.
- Continuously optimize internal processes for campaign management reporting and performance analysis.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
What youve Got:
- 5 years of experience managing programmatic campaigns with DSPs (e.g. The Trade Desk DV360) or equivalent SSP experience.
- Deep expertise in the programmatic ecosystem including publishers platforms and data partners.
- Strong background in video CTV and audio a plus.
- Excellent project management analytical and problem-solving skills.
- Strong communicator-confident in presenting ideas strategies and results to clients and internal teams.
- Proven team leader with experience developing and managing direct reports.
- Advanced Excel skills (pivot tables v-lookups) and ability to interpret large data sets.
- A passion for innovation and learning new technologies.
- Bachelors degree in Marketing Business Analytics or related field preferred
Unsure if you meet the qualifications We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives skill sets background and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills experience and location.
- Employer-sponsored 401k with match
- Medical Dental and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Required Experience:
Director
Key Skills
- Program assessment
- FDA Regulations
- Manufacturing & Controls
- Program Evaluation
- budget forecast
- Research Experience
- Operations Management
- Research & Development
- Strategic Planning
- Contract Management
- Leadership Experience
- negotiation
About Company
Seeking best digital marketing agency? Grow your brand with VaynerMedia, a leading agency offering creative, media, social, influencer marketing & consulting services.
