Salesforce Marketing Cloud

Hyderabad - India

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

A Salesforce Marketing Cloud role typically involves managing and optimizing marketing c

ampaigns utilizing the Salesforce platform to enhance customer engagement and drive sale

s growth.

Key Responsibilities

1.Campaign Management: Develop execute and optimize multi-

channel marketing campaigns using Salesforce Marketing Cloud including email SMS

and social media initiatives.

2.Data Management: Manage and segment customer data to deliver personalized marketin

g experiences ensuring data quality and integrity.

3.Automation and Reporting: Create and implement automated marketing campaigns usi

ng tools like Journey Builder and analyze campaign performance data to provide actiona

ble insights.

4.Collaboration: Work closely with marketing sales and IT teams to ensure seamless inte

gration of the Salesforce Marketing Cloud platform with other systems and workflows.

5.Training and Support: Provide training and support to team members on using Salesfor

ce Marketing Cloud effectively troubleshooting technical issues as needed.

Required Skills and Qualifications

Experience: 5 Years of development experience

as a Salesforce Marketing Cloud Specialist

with a strong understanding of the platforms features such as Email Studio Journey Buil

der and Automation Studio and ideally also Cloud Pages and Mobile Studio.

Proficiency in following SFMC programming languages: AMPScript HTML/CSS SSJS

or JavaScript SQL (including Query Studio) or Guide Template Language.

Conceptual understanding to be able to establish data models work with APIs and

configurations

Strong understanding of digital marketing KPIs such as email marketing PPC and other

marketing conversion metrics

Analytical Skills: Strong analytical skills with a goal-

oriented attitude capable of interpreting data to inform marketing strategies.

Communication Skills: Excellent communication and collaboration skills to work effecti

vely with cross-functional teams.

Certifications: Certifications in Salesforce Marketing Cloud are a plus enhancing credib

ility and expertise in the role

Required Skills:

Experience: 5 Years of development experience as a Salesforce Marketing Cloud Specialist with a strong understanding of the platforms features such as Email Studio Journey Builder and Automation Studio and ideally also Cloud Pages and Mobile Studio. Proficiency in following SFMC programming languages: AMPScript HTML/CSS SSJS or JavaScript SQL (including Query Studio) or Guide Template Language. Conceptual understanding to be able to establish data models work with APIs and configurations Strong understanding of digital marketing KPIs such as email marketing PPC and other marketing conversion metrics Analytical Skills: Strong analytical skills with a goal-oriented attitude capable of interpreting data to inform marketing strategies. Communication Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams. Certifications: Certifications in Salesforce Marketing Cloud are a plus enhancing credibility and expertise in the role

A Salesforce Marketing Cloud role typically involves managing and optimizing marketing campaigns utilizing the Salesforce platform to enhance customer engagement and drive sales growth. Key Responsibilities 1.Campaign Management: Develop execute and optimize multi-channel marketing campaigns using S...