Digital Campaign Manager
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Job Location:
Wesley Chapel, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Digital Marketing Campaign Manager
Drive Growth Through Strategic Digital Innovation
Are you a strategic digital marketing leader with 8 years of experience orchestrating comprehensive campaigns that drive measurable results Do you excel at bridging business objectives with tactical execution across multiple digital channels Can you balance creative innovation with data driven decision making while coordinating cross functional teams
With over 35 years of success as an A.I. powered trading technology pioneer Vantagepoint A.I. is entering an exciting growth phase and we need a seasoned Digital Marketing Campaign Manager to own our marketing campaigns from start to finish in the fintech space.
Why Vantagepoint A.I.
- Join a recognized industry leader blending A.I. driven innovation with financial market expertise.
- Help lead digital strategy for a close knit high performance company comprised of 70 professionals.
- Experience true work/life balance with standard business hours (8:30 AM to 5:30 PM).
- Receive 100% employer paid healthcare and dental coverage.
- Thrive in a collaborative people first culture that values both tradition and forward thinking strategies.
- Enjoy company sponsored social events team building retreats and a modern workspace in Wesley Chapel.
Your Impact as Digital Marketing Campaign Manager
You will be the single point of accountability for our digital marketing campaigns owning everything from start to finish: email creation ad creation landing pages tracking all the way through to the sale and monitoring stats and data. This includes both front end campaigns (lead generation and cultivation up until the initial sale) and back end campaigns (marketing products and services to existing customers including indicators software in person events and summits). You will ensure the entire process makes sense works the right way and that insights flow back to the various stakeholders including Media Buyers ad designers Director of Marketing Finance and leadership. Right now these responsibilities are distributed across multiple people with no single owner. You will change that.
Campaign Strategy & Execution
- Develop and execute integrated digital marketing campaigns across search display video email and content marketing.
- Own both front end and back end campaigns. Front end involves lead generation and cultivation up until the initial sale. Back end entails marketing products and services to existing customers including indicators software in person events and summits and more.
- Shepherd dynamic aggressively attractive campaigns that align with our brand voice and business objectives.
- Manage campaign optimization and ensure delivery on time and within budget.
Performance Optimization & Analysis
- Monitor campaign performance metrics in real time and make data driven adjustments to improve results.
- Conduct A/B testing of creative and messaging to optimize conversion rates.
- Troubleshoot underperforming campaign elements and implement rapid improvements.
- Analyze data to understand whats working and provide actionable insights to stakeholders.
- Report results to leadership with clear data driven recommendations.
Lead Generation & Conversion Optimization
- Evaluate and select advertising sources and channels to maximize lead generation efficiency and cost effectiveness.
- Design implement and continuously evolve high converting landing pages aligned with campaign objectives.
- Conduct systematic testing of landing page elements (copy design CTAs forms) to optimize conversion rates.
- Monitor and evaluate lead generation metrics assessing both quantity and quality of inbound leads.
- Coordinate lead distribution processes to sales team ensuring seamless handoff and proper lead qualification.
- Implement continuous testing evaluation and improvement cycles across all campaign elements and conversion pathways.
Team Leadership & Collaboration
- Report directly to the Director of Marketing serving as a key strategic partner in driving marketing growth initiatives.
- Coordinate cross functional teams including designers copywriters media buyers and analysts.
- Partner with Marketing leadership and broader teams to align digital strategies with sales objectives.
- Collaborate closely with other marketing team members to ensure cohesive campaign execution and alignment across all marketing initiatives.
- Communicate and coordinate regularly with Sales Leadership to align campaign messaging lead flow and conversion strategies with sales objectives.
What You Bring to the Table
Required Experience & Expertise
- 8 years designing and implementing comprehensive digital marketing campaigns.
- 5 years managing paid digital advertising campaigns across multiple channels (search display email).
- Demonstrated expertise in digital campaign management with proficiency in SEM and display advertising.
- Bachelors degree in Marketing Communications Business or related field (or equivalent experience).
Hard Skills
- Proven track record creating and executing successful multi channel digital marketing campaigns.
- Expert knowledge of digital advertising platforms including Google Ads display networks and email marketing systems.
- Strong sales psychology/mentality with focus on conversion and revenue generation.
- Proficiency in digital analytics and reporting tools (Google Analytics ad platform dashboards).
- Strong project management expertise to coordinate multiple campaigns team members and stakeholders simultaneously.
- Technical proficiency with marketing platforms analytics tools and advertising systems.
- Baseline understanding of the finance or fintech landscape.
Soft Skills & Leadership Qualities
- Strategic thinker who can align tactical execution with broader business goals while maintaining creative problem solving abilities.
- Exceptional communicator who can articulate ideas clearly and collaborate successfully across departments.
- Data oriented with strong analytical mindset with the ability to interpret campaign data and communicate insights effectively.
- Detail oriented with high operational tempo and the ability to move fast without sacrificing quality.
- Proactive with a revenue focused mindset and pride in making measurable business impact.
- Strong project planning and expectation setting capabilities.
- Team player with willingness to both educate and learn; highly adaptable to evolving digital platforms and best practices.
- Demonstrated sense of accountability and ownership with desire to grow the role.
- Balance strategic vision with practical execution; ability to think creatively about reaching target audiences while staying grounded in performance data.
Preferred Skills
Experience or proficiency with design and content creation tools such as or similar to:
- Creatify InvideoAI Canva Adobe Creative Suite Kapwing
- Claude A.I. Microsoft 365 OBS
- Other content creation video video editing and automation tools
Compensation & Benefits
- Competitive base salary commensurate with experience.
- 100% employer paid healthcare and dental coverage.
- Generous paid time off (PTO) paid holidays birthday leave.
- Company inclusive birthday anniversary and special achievement celebrations.
- Professional development and growth opportunities.
- Work with cutting edge A.I. technology in the fintech space.
- Offsite company sponsored events for employees and family members.
- A stable and thriving company positioned for long term growth regardless of economic conditions.
Location & Work Arrangement
On site employment at our modern offices in Wesley Chapel FL (Tampa Bay Area)
Be Part of Something Bigger
At Vantagepoint A.I. you wont just manage campaigns. Youll be the single owner of campaign success helping independent traders achieve financial freedom through innovative digital marketing. This is your chance to make a measurable impact at a company that has been revolutionizing trading technology for over 46 years.
Ready to make an impact Apply today and help us write the next chapter in fintech marketing success.
We participate in E-Verify.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Artificial Intelligence that is patented and trusted by more than 32k traders worldwide. VantagePoint forecasts markets with up to 87.4% accuracy.
