Sr Manager, Brand Strategy & Activation Hot Wheels

The Opportunity: 
The Sr Manager Brand Strategy & Activation will lead defining the long-term brand strategy positioning and cross-category strategy. The Sr Manager will focus on the Hot Wheels adult fan business developing and executing strategies that define the brand strategy accelerate brand awareness drive launches and grow the full franchise business.

What Your Impact Will Be: 

Brand Strategy

• Partner with leadership to define brand vision mission and positioning
• Steward brand equity across all categories (toys and franchise verticals)
• Lead consumer insights work and make informed recommendations to inform equity and purpose
• Develop portfolio strategy in partnership with leadership
• Establish global brand guardrails (visual identity tone messaging pillars) to allow cross functional empowerment
• Partner with Toy and Franchise Marketing to ensure brand consistency across product experiences and retail
• Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
• Serve as the cross-functional integrator between content product experiences retail and marketing

Brand Activation

• Plan brand moments (anniversaries entertainment launches retail programs) that support all lines of business.
• Translate brand strategy into campaigns content and activations
• Plan and execute integrated marketing plans (digital retail social influencer events PR)
• Manage media strategy in partnership with regional marketing leads and creative production in partnership with creative team (ads visuals storytelling assets)
• Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
• Create brand stories that drive demand brand love and consumer loyalty
• In partnership with Brand Creative manage external agencies scope and strategy
• Track & report on campaign performance (awareness engagement conversion)
• Track & report on brand health through consumer engagement sales performance and cultural impact.

Qualifications :

What Were Looking For:

• 8 years of experience in marketing with a minimum 3-5 years in brand marketing.
• Experience with franchise management/marketing content marketing retail/commercial marketing social media marketing PR & influencer marketing valued
• Experience managing a portfolio spanning multiple categories (toys apparel publishing etc.).
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology brand equity drivers and cultural trends.  Ability to synthesize data and pull insights to create recommendations
• Thorough understanding of marketing mix and KPIs
• Bold thinker with a finger on the pulse of culture. Can balance creative & innovative thinking with data and KPIs 
• Thrives in a fast-paced and creative environment
• Cross-functional leadership: Skilled at influencing Design Product Marketing and Franchise teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling presentations and influencing senior leadership.
• Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel
• Experience leading & developing a high-performing team

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time