Digital Marketing Advisor, User Experience (UX) Strategy Hybrid
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Job Location:
Bloomfield, CT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
DIGITAL MARKETING ADVISOR USER EXPERIENCE STRATEGY
Position Summary
The Digital Marketing Advisor User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager this is a new role aimed at conducting audience research across B2B patient and provider segments and developing strategies to inform design navigation and content improvements. The ideal candidate will bring a blend of UX research expertise strategic thinking and strong communication skills to help shape audience-first digital experiences.
The person in this role should be able to:
- Conduct audience segmentation research and develop user personas across B2B patient and provider audiences
- Script and conduct user testing to inform site enhancements
- Map and analyze user journeys to inform website strategy and content development
- Collaborate with UX design data analytics content strategy engineering accessibility and marketing teams to deliver cohesive digital experiences
- Track and synthesize user feedback to continuously improve user journeys
- Contribute to quarterly reports on site performance insights and recommendations
- Present research findings and strategic recommendations to stakeholders at all levels
- Work comfortably in collaboration tools such as Wrike Mural Figma and Dscout
- Demonstrate a working understanding of website content management systems
Duties and Responsibilities
- Lead UX research initiatives to uncover user needs behaviors and pain points
- Create and maintain user personas and journey maps to guide digital strategy
- Develop and document UX strategies that align with business goals and audience needs
- Partner with cross-functional teams to ensure UX insights are integrated into design and development processes
- Monitor and analyze user feedback to identify opportunities for improvement
- Support other marketing stakeholders by aligning UX strategy with product thought leadership campaign and lifecycle marketing objectives
- Advocate for accessibility and inclusive design principles across digital experiences
Ideal candidates will offer
- Bachelors degree; advanced degree in UX HCI or related field a plus
- 6 years of experience in user experience research and strategy preferably in a digital marketing or health care context
- Strong understanding of UX methodologies user-centered design and digital best practices
- Experience working with cross-functional teams in a matrixed organization
- Excellent communication and presentation skills
- Familiarity with collaboration and design tools such as Wrike Mural and Figma
- Understanding of website content management systems and their role in UX strategy
- Health care experience a plus
- Ability to work from a Cigna Group office 3 days a week as directed by the business
If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision a commitment to changing lives. At The Cigna Group were dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services we are committed to enhancing the lives of our clients customers and patients. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.
Required Experience:
Unclear Seniority
Key Skills
- Computer Science
- user experience
- User Interface
- SME
- CSS
- Interaction Design
- Windows
- Android
- Usability Studies
- Visual Design
- HTML
- User Research
- JavaScript
- Web Services
- Wireframes
About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
