VP, Direct Mail Acquisitions Marketing Strategy
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Job Location:
Wilmington, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
The Card Acquisitions Direct Mail Channel Analytics Development Lead plays a pivotal role in driving new account growth by leading the development and deployment of innovative capabilities to market Chases Small Business Card products through Direct Mail.
As a Vice President of Direct Mail Acquisitions Marketing Strategy this position is part of the Acquisitions Center of Excellence within Card Services a core business in Chases Consumer & Community Banking addition to acting as a leader of the Direct Mail strategy team the successful candidate will lead a team of up to 2 members responsible for owning development in key areas such as reporting business planning model development risk & marketing segmentation and quality control.
Responsibilities:
- Serve as the subject matter expert and marketing advocate for Direct Mail channel strategy overseeing daily operations strategic planning and execution of initiatives to optimize credit card distribution.
- Collaborate with cross-functional teams to drive campaign planning targeting strategies contracting with key partners model development and rigorous testing to launch expand and innovate the Direct Mail channel.
- Lead performance tracking and analysis generating actionable recommendations based on insights best practices and competitive intelligence.
- Support profitability analysis for card portfolios to determine investment levels and manage the channel growth roadmap.
- Manage and mentor a team of up to two members guiding capability development in areas such as reporting business planning model development risk and marketing segmentation and quality control.
Qualifications:
- Bachelors degree required.
- Minimum of 7 years of relevant experience with a strong background in Direct Mail strategy and analytics.
- Demonstrated expertise in analytics channel strategy management and marketing.
- Proven experience as a people leader is strongly preferred.
- Strong business acumen with the ability to identify opportunities deliver results and adapt strategies as needed.
Required Experience:
Exec
Key Skills
- Access
- Accomodation
- Electrical Commissioning
- Customer Support
- CRM
- Application Engineering
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
