Junior CRM Manager

About us

At Dyson putting Owners first means delivering tailored meaningful experiences at every touchpoint. The CRM Manager will design and execute campaigns that nurture long-term relationships with both new and existing customers using email SMS and other direct channels. Youll work closely with regional marketing and digital teams global CRM partners and data specialists to align strategy and content maximize commercial impact ensure compliance and continually test and improve. Your expertise in segmentation and automation will keep Dysons communications effective and relevant while your insights will fuel ongoing innovation.

About the role

The CRM Manager for Benelux & Nordics will own Dysons direct-to-consumer customer communications strategy across seven countries. Responsible for driving engagement retention and growth through data-led personalised campaigns this role connects the dots between business goals and customer loyalty.

Accountabilities
Dyson thrives on speed detail and change. Your responsibilities will include

• Partnering with the Senior E-Commerce Manager and the Traffic and Acquisition Manager develop and drive the multi-channel CRM strategy for Benelux & Nordics region ensuring all campaigns support key business objectives and drive measurable results.

• Design and execute segmented personalized campaigns across email SMS and owned channelsoptimizing for engagement conversion and retention.

• Collaborate with marketing e-commerce and global CRM teams to align messaging and timing with product launches promotions and market activations.

• Own CRM calendar and manage campaign planning mapping and execution ensuring all activity is accurately tracked and reported.

• Partner with the Experience and Traffic teams to drive our prospecting strategy and increase our contactable marketing database.

• Use data and analytics to monitor CRM performance generate actionable insights and adapt strategy in real time.

• Manage end-to-end campaign automation from set up and testing to execution and optimizationconstantly striving for improvements in customer journeys and campaign efficiency.

• Ensure all customer communications meet regional regulations and Dysons standards for privacy selective distribution and brand tone.

• Conduct regular reporting to stakeholders on campaign performance learnings and new opportunitiestranslating results into recommendations and future plans.

• Champion continuous improvement using A/B testing new segmentation strategies and the latest CRM technology.

• Support database managementincluding consent list hygiene and customer data enrichment.

• Work with digital analytics teams to assess and enhance the impact of CRM across other business channels.

About you

• Minimum 3 years experience in CRM or lifecycle marketing in a retail or e-commerce environment.

• Experience managing multi-country or regional campaigns and aligning with diverse teams.

• Strong grasp of CRM platforms (Salesforce Adobe DeSelect) and automation tools.

• Highly analyticalcomfortable interpreting campaign data and turning insight into action.

• Track record of delivering segmented data-driven campaigns with measurable success.

• Clear persuasive communicator able to work with stakeholders at all levels.

• Detail-oriented; meticulous in planning execution and reporting.

• Knowledge of regional data laws (GDPR consent privacy) and commitment to compliance.

• Fluent in English; Dutch French Swedish Danish Norwegian or Finnish a plus.

• Adaptable proactive and relentlessly focused on customer experience.

Working policy

At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (023/km regardless of the means of transport)
• Health Insurance Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

*Please note: New employees to Dyson in the Netherlands commence employment on a 12-month fixed-term basis*

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.