Organic Social Media Manager, Amazon Attraction, Influence, and Marketing

At Amazon we are reinventing how to attract and hire exceptional talent at scale. The Attraction Influence and Marketing organization is seeking a high-judgment well-organized self-motivated and creative digital communicator to oversee a team of social media managers. This role will lead our employer brand presence across all owned talent social channels including LinkedIn Instagram Facebook and Threads driving innovation and scaling our reach to fuel Amazons hiring needs.

As a successful candidate youll have a proven track record of rolling up your sleeves to strategize and execute bar-raising social content focused on driving awareness and consideration of Amazon as a top employer. You should live and breathe social meaning youre familiar with the full spectrum of social formats (text-only photos short- and long-form video animations memes etc.) and tactics (creators/influencers partnerships community management issues management etc.). You should also have an intimate understanding of the current digital/social media landscape be a strategic thinker people leader goal oriented and excel in a fast-paced start-up culture. This is a role that requires both strong creative and analytical chopson a team that works hard and has fun.

Key job responsibilities
Content Strategy & Calendar Management: Own and manage the global content calendar across all employer brand social channels ensuring strategic alignment with hiring priorities recruitment events and business objectives. Drive content planning and execution while maintaining flexibility for real-time opportunities and emerging priorities.
Team Leadership: Build and develop a high-performing team of social media managers providing mentorship career development and strategic guidance
Stakeholder Management: Partner with recruitment teams and business leaders to align social strategy with hiring priorities
Innovation: Drive experimentation and testing of new social platforms and formats to reach diverse talent pools
Content Ownership: Conceptualize and execute best-in-class social content using a range of formats and tactics thats driven by customer obsession audience insights social trends and the public environment.
Social Series Development: Develop and execute content series across Amazons verticals and priorities
Measurement and Evaluation: Collect interpret and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
Platforms: Stay on top of the latest trends and developments across all social media platforms while making sure content is tailored to the audiences and nuances of specific channels.
Social tactics: Use influencers partnerships collaborations and other tactics to drive business goals and content performance.
Advice and Learning: Leverage expertise to help other teams and partners understand socials role and impact; provide proactive and reactive counsel to internal stakeholders as needed.


About the team
Amazons Attraction Influence and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazons diverse business segments. We operate at the intersection of marketing innovation and talent acquisition leveraging data-driven insights and emerging social strategies to build Amazons employer brand. Our team is focused on delivering scalable solutions that drive hiring efficiency while attracting the best talent. Were passionate about storytelling innovation and using technology to transform how we connect with potential talent across Amazon and AWS.

- 6 years of professional non-internship marketing experience
- Bachelors degree in communications public relations or a related field
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience with industry standard social listening and campaign management tools
- Experience working with data and leveraging analytics to make decisions
- Experience with features trends and developments across platforms including Instagram TikTok Facebook X and LinkedIn.
- Experience using design and video editing software including CapCut Canva Adobe and on-platform editing and creation tools

- Experience managing social media accounts for large brands with wide reach (50k followers)
- Experience in stakeholder management dealing with multiple stakeholders at varied levels of the organization
- Experience with employer brand social media metrics and recruitment marketing
- Knowledge of recruiting/hiring trends and talent acquisition landscape
- Experience managing social media crisis communications

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.