Media & Public Relations Specialist
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Job Summary
Media & Public Relations Specialist
Location: Miami (Coconut Grove) Florida Corporate Headquarters
Salary Range: $70000 - $80000 (Based on experience and skills)
Bonus: Eligible
Company Overview
Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety.
Were a global leader in advanced solutions that combine cutting-edge technology training and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve fostering trust strengthening relationships and delivering safer outcomes.
Work at Wrap is fast-paced and challenging but incredibly meaningful. Were solving some of the most significant challenges in public safety. Were building a team of people with talent to make things happen take pride and own their amazing work and work hard every day to drive real change.
Wrap offers:
Wrap Technologies is seeking a Media & Public Relations Specialist with a strong foundation in journalism and public relations to lead our external PR earned media and storytelling initiatives. This role focuses heavily on media relations thought leadership crisis communications long-form content and newsjacking; owning how Wrap shows up across national trade and public-safety media. This position will be crafting compelling narratives amplifying thought leadership and reinforcing Wraps role as the world leader in non-lethal response.
The ideal candidate will bring editorial rigor and storytelling excellence to a mission that matters: helping public safety professionals reduce liability enhance trust and save lives with Wraps unique set of tools and tactics. Youll shape how we educate the public policymakers and media about the urgent need to reframe use-of-force and ensure our message remains credible strategic and impactful across every platform.
This position requires someone who can balance speed with depth: writing with the precision of a journalist the clarity of a researcher and the instinct of someone who understands the unique pressures of the public safety environment. You must be able to move at newsroom speed jumping on PR opportunities instantly and identifying angles the moment relevant stories break. This role demands someone who can mobilize rapid outreach respond swiftly to emerging events and execute high-impact credible communication under tight timelines. Youll work closely with leadership sales and training teams to tell Wraps story through media research briefs white papers long-form content and high-value communications that reinforce our mission across every platform.
In addition to communications this role will collaborate closely with marketing to align storytelling with demand-generation efforts ensuring consistency of message across campaigns digital content and brand materials. Youll help translate Wraps mission and technology into impactful marketing narratives that drive awareness engagement and growth among both public and commercial audiences.
What Were Looking For:
Wrap is seeking a team member who thrives in high-growth fast-moving environments. An ideal candidate would be willing to put in the work roll up their sleeves and support mission-critical initiatives. A confident and bold contributor who isnt afraid to take risks. A dynamic individual who can adapt inspire and make an impact.
Culture Fit:
Trust is paramount to working with this team. We understand that humans make mistakes and were not looking for perfect execution. What we value most is fast and honest communication whether its good news or bad. The adage bad news doesnt get better with time applies here. If trust is broken itll be difficult to repair in this team.
Key Responsibilities:
This is an onsite role reporting to Wraps Miami Corporate Headquarters with infrequent travel to offsite locations as needed.
Benefits:
You will be entitled to participate in any employee benefit plan program or policy that is made generally available to other full-time employees of the Company subject to the eligibility requirements and terms of the applicable documents governing such plan program or policy. The continuation modification or termination of each plan program or policy will be at the sole discretion of the Company. Additional information will be provided to you regarding these benefits. Currently offered benefits include:
You may be eligible for a discretionary bonus the amount of which will be determined at the Companys sole discretion based on your individual performance company performance and other factors deemed relevant and will be paid at the Companys discretion.
Location: Miami (Coconut Grove) Florida Corporate Headquarters
Salary Range: $70000 - $80000 (Based on experience and skills)
Bonus: Eligible
Company Overview
Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety.
Were a global leader in advanced solutions that combine cutting-edge technology training and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve fostering trust strengthening relationships and delivering safer outcomes.
Work at Wrap is fast-paced and challenging but incredibly meaningful. Were solving some of the most significant challenges in public safety. Were building a team of people with talent to make things happen take pride and own their amazing work and work hard every day to drive real change.
Wrap offers:
- Flexible vacation policy
- Sick time & company-paid holidays
- Comprehensive healthcare benefits
- 401(k) with company matching
- Remote work flexibility
- Professional development stipend
- Mission-driven work environment supporting public safety and social impact
Wrap Technologies is seeking a Media & Public Relations Specialist with a strong foundation in journalism and public relations to lead our external PR earned media and storytelling initiatives. This role focuses heavily on media relations thought leadership crisis communications long-form content and newsjacking; owning how Wrap shows up across national trade and public-safety media. This position will be crafting compelling narratives amplifying thought leadership and reinforcing Wraps role as the world leader in non-lethal response.
The ideal candidate will bring editorial rigor and storytelling excellence to a mission that matters: helping public safety professionals reduce liability enhance trust and save lives with Wraps unique set of tools and tactics. Youll shape how we educate the public policymakers and media about the urgent need to reframe use-of-force and ensure our message remains credible strategic and impactful across every platform.
This position requires someone who can balance speed with depth: writing with the precision of a journalist the clarity of a researcher and the instinct of someone who understands the unique pressures of the public safety environment. You must be able to move at newsroom speed jumping on PR opportunities instantly and identifying angles the moment relevant stories break. This role demands someone who can mobilize rapid outreach respond swiftly to emerging events and execute high-impact credible communication under tight timelines. Youll work closely with leadership sales and training teams to tell Wraps story through media research briefs white papers long-form content and high-value communications that reinforce our mission across every platform.
In addition to communications this role will collaborate closely with marketing to align storytelling with demand-generation efforts ensuring consistency of message across campaigns digital content and brand materials. Youll help translate Wraps mission and technology into impactful marketing narratives that drive awareness engagement and growth among both public and commercial audiences.
What Were Looking For:
Wrap is seeking a team member who thrives in high-growth fast-moving environments. An ideal candidate would be willing to put in the work roll up their sleeves and support mission-critical initiatives. A confident and bold contributor who isnt afraid to take risks. A dynamic individual who can adapt inspire and make an impact.
Culture Fit:
Trust is paramount to working with this team. We understand that humans make mistakes and were not looking for perfect execution. What we value most is fast and honest communication whether its good news or bad. The adage bad news doesnt get better with time applies here. If trust is broken itll be difficult to repair in this team.
Key Responsibilities:
- Media Relations & Thought Leadership
- Build Wraps visibility through press releases pitches media outreach and earned media strategies.
- Cultivate relationships with journalists trade publications and public safety outlets.
- Support executives in developing thought-leadership pieces on policing technology and non-lethal response.
- Newsjack relevant events by identifying real-time media opportunities tied to policing trends legislation and breaking news.
- Content & Editorial Development
- Draft and refine white papers research briefs blog articles case studies and long-form brand narratives.
- Ensure consistency of message tone and voice across all external communications.
- Translate technical and operational concepts into accessible compelling content for diverse audiences.
- Manage consistency of voice across press presentations and digital platforms.
- Communications Strategy & Crisis Support
- Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force training and liability.
- Produce fact-based timely responses during high-stakes or crisis situations.
- Ensure alignment of external messaging with Wraps broader mission and goals.
- News Monitoring Sentiment & Narrative Management
- Conduct real-time news monitoring to identify PR opportunities.
- Track sentiment message pull-through and competitive narratives to maintain Wraps category leadership.
- Help shape the companys long-term external narrative across public safety technology and policy conversations.
- Marketing Integration & Brand Alignment
- Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns digital content and lead-generation initiatives.
- Develop narrative frameworks that connect Wraps mission and technology to marketing objectives driving awareness and engagement among key audiences.
- Support the creation of marketing assetsincluding web content campaign copy and promotional materialsthat reflect Wraps voice and reinforce thought leadership.
- Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels
- Cross-Functional Collaboration & Story Mining
- Partner with Sales Training and Product to uncover deployment wins agency outcomes and field stories for PR use.
- Collaborate closely with and support the Marketing Specialist to align PR content and campaigns.
- Amplify earned media across Wraps owned channels including social web newsletters and video.
- Reporting & Measurement
- Develop PR KPIs and reporting across reach sentiment share of voice and narrative impact.
- Present executive-ready PR updates summarizing wins risks and emerging opportunities.
- Must have a minimum of 3 years of professional experience in public relations journalism media or communications preferably with exposure to law and enforcement public safety or government sectors.
- Strong track record of published work in broadcast print or digital media preferred.
- Must have exceptional writing editing and storytelling skills with the ability to handle sensitive topics responsibly.
- Must be comfortable engaging directly with media public safety leaders and executive stakeholders.
- Must have strong research skills with ability to quickly synthesize complex information into clear narratives.
- Must be able to thrive in a fast-paced mission-driven environment with a balance of independence and collaboration.
- Experience drafting white papers research briefs or policy-driven reports preferred.
- Familiarity or experience with investor relations earnings communications or regulatory disclosures in a publicly traded company environment preferred.
- Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns demand generation or audience engagement across digital platforms.
This is an onsite role reporting to Wraps Miami Corporate Headquarters with infrequent travel to offsite locations as needed.
- Corporate Headquarters Miami FL (Coconut Grove)
- Other Locations (as needed):
- Wise VA / Bristol VA
- Washington D.C. Metro Area
- New York City
- Additional offices & key operational sites based on business needs
Benefits:
You will be entitled to participate in any employee benefit plan program or policy that is made generally available to other full-time employees of the Company subject to the eligibility requirements and terms of the applicable documents governing such plan program or policy. The continuation modification or termination of each plan program or policy will be at the sole discretion of the Company. Additional information will be provided to you regarding these benefits. Currently offered benefits include:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Sick leave
- Life insurance
- Short-term and long-term disability insurance
- Wrap 401K plan
You may be eligible for a discretionary bonus the amount of which will be determined at the Companys sole discretion based on your individual performance company performance and other factors deemed relevant and will be paid at the Companys discretion.
Required Experience:
Manager
Key Skills
- Typing
- Public Relations
- Video Editing
- Interviewing
- Media Relations
- Qualitative Research Interviewing
- Research Experience
- Social Media Management
- Leadership Experience
- Public Speaking
- Blogging
- Writing Skills
About Company
Discover the Future of Non-Lethal Law Enforcement Solutions at Wrap Technologies. Explore our innovative solutions for safer policing.
