Consumer Marketing Manager

Consumer marketing

Mississauga Canada

Are you passionate about understanding consumer behaviour and creating impactful marketing campaigns Do you have experience in market segmentation and B2C consumer marketing If so we are looking for a Consumer Marketing Manager to join our team in Mississauga Ontario. Read on and apply today!

The position

As a Consumer Marketing Manager you will:

• Manage consumer-facing campaigns and activity calendarisation for key brands such as Ozempic and Wegovy.
• Utilise customer segmentation to tailor campaign messaging & channel mix for different demographics.
• Track and measure KPIs to assess campaign performance
• Adapt marketing strategies based on consumer analytics even when they contradict initial plans.
• Ensure campaigns comply with restrictive or regulated frameworks typical of the industry.

Qualifications

We are looking for candidates with the following qualifications:

Need to have:

• A minimum of five (5) years of experience in market segmentation and B2C consumer marketing.
• A Bachelors degree in Marketing Business Administration or Communications.
• A background in a regulated industry (e.g. Banking Alcohol Pharma) or a major CPG/FMCG company (e.g. P&G Danone).
• Proven experience in KPI analytics moving beyond metrics like impressions.
• An analytical and growth mindset with a strong understanding of consumer behaviour.

Nice to have:

• Experience specifically within the Quebec consumer market.
• Proficiency in French.

About the department

The Consumer Marketing team is based in our Mississauga Ontario office in Canada. This location serves as a hub for innovation and collaboration fostering a dynamic and supportive atmosphere. The team is dedicated to creating impactful marketing campaigns that resonate with consumers and drive meaningful behavioural change. Join us and contribute to a department that values creativity data-driven decision-making and compliance within a regulated industry.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this we approach our work with an unconventional spirit a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Contact and Deadline

More information

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To complete your application click on Apply now attach your CV and follow the instructions.

Deadline:

Please apply beforeDecember 10th 2025.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

Were not your typical healthcare a modern world of quick fixes we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science make healthcare more accessible and treat prevent and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real lasting change in health.