Director, Social & Influencer

New York City, NY - USA

Yearly Salary: $ 150000 - 150000

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Title:Director Social & Influencer

Reports to:VP Brand Marketing

Location:New York City (Hybrid)

FLSA Status:Full Time / Exempt

Who We Are: At Fur we celebrate your choices and invite you to revel in the very best. As the first brand to make pubic hair care a real topic of conversation we first focused our attention on ingrowns and body hair and have since expanded further into creating a more inclusive definition of beauty. We want to continue to address often ignored skin concerns and elevated easy experience.

Our woman-founded owned and led business started in 2015 with the goal of redefining the skin and body-hair care industry. Since our launch Fur has been creating effective simple clean and inclusive products for use from head to toe (and everywhere in between). Join our team and be a part of making comfort and care for all skin and hair possible for every body.

Who You Are:A social-first culturally fluent marketing leader who lives and breathes digital storytelling. You have a proven track record of building and scaling impactful influencer programs driving earned visibility and shaping brand presence across social media platforms. You understand how to turn creators into advocates how to grow a brands reach on platforms like TikTok and Instagram and how to partner with PR and social agencies to drive measurable results.

Reporting to the VP of Brand Marketing youll lead Furs social PR and influencer strategy across both Fur You (consumer) and Fur Professionals (B2B)building visibility affinity and conversion through creators affiliates and owned social channels.

What Youll Do:

Lead all influencer marketing initiatives across Fur You and Fur Professionals from strategy and sourcing to execution contracts and performance tracking.
Manage one direct report (Associate Manager Influencer Marketing) and oversee day-to-day execution across campaigns partnerships and affiliate programs.
Oversee PR and social agencies to ensure cohesive storytelling alignment with brand strategy and consistent delivery of KPIs.
Drive affiliate and ShopMy growth ensuring influencer and creator partnerships deliver both brand awareness and commercial impact.
Own Furs social media strategy and calendarwith a focus on TikTok and Instagramdeveloping platform-native content approaches that build engagement reach and brand authority.
Partner with the creative team and external content creators to concept and produce high-performing social content that differentiates Fur in the beauty and body care space.
Stay ahead of social trends platform updates and emerging creator communities; translate insights into proactive recommendations for growth.
Collaborate with PR partners to align influencer and press moments amplifying launches and key cultural moments.
Set and track KPIs across social and influencer initiatives using data to guide strategy and optimize performance.
Report regularly to leadership on progress insights and emerging opportunities.

What You Bring:

68 years of experience in social media and influencer marketing ideally within beauty wellness or CPG.
Deep knowledge of TikTok Instagram and creator ecosystems with hands-on experience running affiliate or ShopMy programs.
Proven ability to manage agencies creators and internal teams.
Strong creative sensibility with a bias for action and results.
Exceptional communication skills and comfort presenting insights to senior leadership.

What We Offer:

Generous Time Off:Unlimited PTO Summer Fridays and 12 paid holidays.
Flexibility:Hybrid work environment in NYC.
Paid Parental Leave:Up to 4 months fully paid.
Comprehensive Benefits:Medical dental vision FSA/HSA options commuter benefits Employee Assistance Program Commuter Benefits and access to Spring Health.
Retirement:401(k) with company match after one year.
Donation Matching:Up to $500 to any 501(c)(3).

Salary:$130000 - $150000 Bonus Eligibility

Fur is an equal opportunity employer. We are committed to building a staff community where everyone feels safe comfortable supported and included. Fur does not discriminate in employment on the basis of race religion sex (including pregnancy) gender identity national origin political affiliation sexual orientation marital status disability genetic information age membership in an employee organization retaliation parental status military service or other non-merit factors.

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Required Experience:

Director

Title:Director Social & InfluencerReports to:VP Brand MarketingLocation:New York City (Hybrid)FLSA Status:Full Time / ExemptWho We Are: At Fur we celebrate your choices and invite you to revel in the very best. As the first brand to make pubic hair care a real topic of conversation we first focused ...