Web Analyst

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer more productive and more profitable. For the first time ever safety operations and finance teams can manage their drivers vehicles equipment and fleet related spend in a single system. Combined with industry leading AI the Motive platform gives you complete visibility and control and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100000 customers from Fortune 500 enterprises to small businesses across a wide range of industries including transportation and logistics construction energy field service manufacturing agriculture food and beverage retail and the public sector.

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About the Role:

Were hiring an experienced Web Analyst to own endtoend web analytics across and key web surfaces supporting Growth Marketing Web Marketing and Demand Gen. You will define our measurement strategy collaborate with partner teams to ensure trustworthy pipelines and tagging in close alignment with marketing analytics and business intelligence build reporting and dashboards and support experiment analysis and reporting. This role is a hybrid role with 2-3 days a week based in our Islamabad office and collaboration with North America time zones.

What youll do

• Build and maintain the global web measurement framework: KPIs funnel definitions event taxonomies data layer specs and QA processes across Amplitude and Google Tag Manager
• Own web analytics implementation and governance: tagging plans consent/compliance alignment definition agreement with marketing analytics on full-funnel impact measuring
• Develop sourceoftruth dashboards (Amplitude/Tableau/Retool/Redash/Google Search Console) for traffic content/media SEO site performance customer journey experimentation and conversion with drilldown to channel audience and segment
• Partner with Web SEO Paid Media CRO and analytics to quantify impact and roll learnings into both readouts and actionable insights
• Connect web analytics with downstream data (e.g. BigQuery/warehouse Marketing automation platform CRM) to improve attribution pipeline visibility and content ROI measurement
• Establish monitoring for data quality and incident workflows with Web and marketing analytics teams to resolve issues quickly
• Create clear actionoriented insights and communications for executives and crossfunctional partners; champion data literacy and best practices across Marketing in conjunction with rest of marketing analytics

What were looking for

• 5 years in web/digital analytics for highimpact marketing sites (B2B SaaS preferred)
• Advanced Amplitude or similar Web analytics tool expertise and strong QA discipline
• Experience surfacing actionable insights in digestible reporting and dashboards for business audiences to leverage to find solutions and improve performance
• Proficiency with SQL/BigQuery (or equivalent) to audit tracking stitch datasets and validate insights; strong Looker Studio/Power BI/Tableau/Retool/Redash storytelling.
• Solid understanding of SEO analytics Core Web Vitals Google Search Console metrics page performance and their relationship to acquisition and conversion
• Excellent communication and stakeholder management; ability to translate complexity into crisp prioritized actions
• Bonus: Amplitude/Mixpanel Python/R for analysis or Looker semantic modeling; experience connecting web to Marketing Automation Platform (Marketo) and CRM Salesforce) paid marketing campaign performance metrics and analysis experience
• Based in our Islamabad office (hybrid 2-3 days a week); collaborate closely with colleagues in Pakistan and North America aligned to US working hours

Creating a diverse and inclusive workplace is one of Motives core values. We are an equal opportunity employer and welcome people of different backgrounds experiences abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.It is Motives policy to require that employees be authorized to receive access to Motive products and technology.

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