Sr. Content Specialist
Share
Job Location:
Pittsburgh, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Senior Content Expert
Opportunity
As a Senior Content Specialist in Thermo Fisher Scientific Inc.s Chromatography and Mass Spectrometry Division (CMD) you will grow the digital footprint of a top business. You will guide the development production and refinement of digital content and campaigns that capture scientific audiences speed customer choices and enhance our global brand. This position combines digital marketing and AI Engine Optimization (AIEO) skills with storytelling and data analysis. You will work with corporate global and regional teams to produce high-quality content that fosters measurable growth lead generation and customer interaction.
Key Responsibilities
- Develop and complete digital content strategies that attract engage and convert scientific audiences across web email social and paid channels.
- Use AI and automation to improve content creation personalization and optimization for greater efficiency and relevance.
- Work together with corporate regional and business groups to provide a unified global digital experience.
- Turn marketing goals into clear actionable channel plans and content requirements passionate about the customer journey.
- Drive continuous improvement by refining creative processes automating workflows and elevating content with emerging AI tools.
- Lead content readiness and workflow execution to ensure SLA compliance and operational excellence.
- Educate teams on digital marketing AI-powered tools and data-driven standards to boost go-to-market performance.
- Stay ahead of digital trends and AI innovations that strengthen Thermo Fishers brand and digital leadership.
- Apply analytical and problem-solving skills to assess customer experiences and deliver insights that drive measurable results.
Qualifications
- Bachelors degree or equivalent experience in Marketing Communications Business or related field.
- 5 yrs of proven experience building and accomplishing coordinated B2B digital marketing strategies that boost brand visibility generate demand and meet business goals in life sciences or technology.
- Skilled collaborator able to partner across marketing product sales and scientific teams in a global matrixed organization.
- Strong communicator and storyteller who can turn complex technical content into clear engaging messages.
- Hands-on expertise in SEO SEM social media email web and display marketing with solid analytics and optimization skills.
- Strategic problem-solver with sharp writing and editorial skills aligned to customer needs and brand voice.
- Excellent project manager with a track record of delivering multiple initiatives on time in dynamic environments.
- Data-driven marketer adept at interpreting metrics and translating insights into actionable improvements.
- Deep understanding of the marketing funnel and customer journey to drive engagement and lead conversion.
- Experience managing marketing budgets forecasting tracking and optimizing spend for return on investment.
- Adaptable proactive great teammate passionate about work that makes the world healthier cleaner and safer.
Required Experience:
Senior IC
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
