Head of B2B Marketing
Share
Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
As Head of B2B Marketing you will own and elevate the full B2B marketing strategy for real estate professionals agencies developers mandataires and property managers. Your mission is to position SeLoger as the undisputed partner of choice for the industry driving sustainable growth demand and loyalty across all customer segments.
This is a high-impact strategic role with broad cross-functional influence. While leading a focused core team you will activate and orchestrate a wide network of marketing experts including Lead Generation Events PR Social Media Creative and Product Marketing ensuring seamless execution of an integrated B2B marketing plan. You will act as the architect and conductor of a company-wide engine that fuels commercial success.
Your impact will be measured not just in campaigns but in commercial results helping AVIV France achieve its ambition to capture 50% of Frances residential GMV by 2030.
What Youll Do
1. Strategic Leadership
Define and execute the France-wide B2B marketing strategy aligned with commercial OKRs.
Shape SeLogers professional brand positioning across all customer segments.
Partner with Sales Product and Marketing teams to ensure unified execution and measurable impact.
2. Growth Marketing
Build integrated acquisition and retention campaigns (digital CRM content events partnerships).
Drive local and creative activations to increase AVIVs market share from targeted campaigns to innovative on-the-ground initiatives.
Create all marketing material necessary for local sales actions (content sales pitch goodies)
Own the customer journey before sales handover: website experience forms AI chat and inbound SLAs.
Implement a strong engagement strategy through B2B social media and animation of our own professionals community
3. Product launches
Accompany product launches with content sales pitch and communication plans.
Partner with Product Marketing to ensure commercial readiness adoption and field feedback loops.
4. Insights Content & Thought Leadership
Create high-quality content and insights reports webinars case studies events and sales enablement tools.
Position AVIV France as the thought leader for real estate professionals.
5. Team & Culture
Build mentor and inspire a high-performing B2B marketing team.
Foster a culture of speed accountability and customer obsession.
Qualifications :
What You Bring
58 years of B2B marketing experience including 3 years in leadership roles with a proven ability to design and execute marketing strategies for SMB audiences.
Background in SaaS digital platforms or marketplaces (real estate experience a plus).
Proven track record in demand generation CRM/lifecycle marketing and content strategy.
Demonstrated experience partnering closely with field sales teams they will be your day-to-day strategic counterpart.
Strong analytical and commercial mindset with P&L understanding.
Excellent communication skills in French and English.
A collaborative data-driven and entrepreneurial approach with a good sense of humor!
How Youll Succeed
B2B marketingattributed pipeline and revenue growth.
Lead quality conversion and cost efficiency.
Customer satisfaction and agent NPS.
Engagement and retention across all professional segments.
Building a high-performing and motivated team.
Additional Information :
Why Join AVIV
Build the B2B marketing engine of Europes largest PropTech.
Shape how 70000 real estate clients engage with SeLoger and Meilleurs Agents.
Operate at the heart of AVIVs growth strategy with real influence and ownership.
Work alongside passionate talented people in a company thats transforming real estate across Europe.
Ready to make your mark
Apply now and be part of AVIVs mission to unlock everyones perfect place.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Le Groupe Aviv est le leader français des sites spécialisés en immobilier, regroupant des marques emblématiques telles que SeLoger, Meilleurs Agents, Logic-Immo, Belles Demeures, et Lux Residence. Notre mission est d'accompagner les professionnels de l'immobilier dans leur développeme ... View more
