flex Senior Manager, Lifecycle Partner Marketing

The FLEX Sr. Manager Lifecycle & Partner Marketing role will be responsible for the development and execution of marketing campaigns that drive engagement and loyalty throughout the customer lifecycle. This role maintains a deep understanding of the customer at every stage of their journey to deliver products promotions and experiences that meet their needs and increase lifetime value.

Key responsibilities include analyzing customer data to inform strategy and collaborating with cross-discipline teams to enable cohesive and effective global marketing FLEX Sr. Manager works to enhance marketing efforts and drive brand growth. This role will build and optimize marketing campaigns to maximize the value of partnerships ensuring that they align with overall business objectives and customer needs. Additionally they will create personalized marketing content and continuously seek opportunities for innovation and improvement. The ideal candidate will have a strong background in lifecycle marketing exceptional communication skills and a proven track record of maintaining successful partnerships.

CANDIDATE PROFILE

Education and Experience

Required

• Bachelors degree from an accredited college or university in Business Administration Marketing Hospitality Management or related major

• Six or more years relevant professional experience in marketing or a related function demonstrating progressive career growth and a pattern of exceptional performance.

Preferred

• Prior experience in marketing loyalty programs

• Expertise in managing end-to-end marketing campaign development.

CORE WORK ACTIVITIES

• Build campaigns aligned with lifecycle marketing strategies to drive member acquisition engagement retention and reactivation.

• Partner cross-functionally with Analytics Martech and Agency teams to manage triggered campaigns that leverage predictive data models to deliver personalized offers across customer segments.

• Lead strategic partnership activation projects from concept through execution driving engagement awareness and measurable business impact.

• Utilize data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to improve performance.

• Work closely with key stakeholders to ensure alignment and integration of marketing strategies and activations.

• Demonstrate a commitment to continuous innovation improvement and best-in-class marketing practices.

• Stay current with industry trends and emerging technologies to continuously improve marketing strategies and tactics.