Digital Communications Specialist

MISSION:

The Digital Communications Specialist is responsible for strengthening the companys digital presence driving brand visibility and supporting business growth across Asia Pacific through high-quality content channel management and data-driven digital campaigns. This role partners closely with regional and local marketing teams commercial teams and subject-matter experts to deliver impactful digital communications aligned with brand business strategy and customer needs.

MAIN RESPONSIBILITIES:

Key Responsibilities

1. Digital Content & Storytelling

• Develop write and edit high-quality digital content (articles social posts videos infographics emails) tailored for CFOs CEOs risk managers brokers partners and internal audiences
• Localize and adapt global content for APAC markets where appropriate
• Ensure all content aligns with the companys brand tone of voice and messaging pillars

2. Social Media & Channel Management

• Manage regional social media channels to increase engagement brand visibility and thought leadership
• Build and maintain a consistent social calendar supporting key products (Trade Credit Insurance Business Information Collections) and key moments (economic updates events reports)
• Coordinate with markets to amplify regional/global campaigns

3. Digital Campaigns & Lead Support

• Plan and execute digital marketing and communication campaigns across multiple channels.
• Collaborate with performance marketing teams to drive targeted awareness and lead-generation activities
• Monitor campaign performance optimize content and provide recommendations for continuous improvement

4. Executive Visibility & Internal Communications

• Support regional executive visibility program by drafting LinkedIn posts
• Prepare internal communication materials newsletters and leadership messages to strengthen employee engagement and connection to strategy

5. Analytics Insights & Reporting

• Track digital KPIs (reach engagement traffic conversions) and produce monthly and quarterly dashboards.
• Monitor industry trends competitor activities and digital best practices to identify optimisation opportunities.
• Use data insights to improve content and digital strategy across the region.

6. Stakeholder Collaboration

• Work closely with local marketers commercial leaders subject-matter experts and global teams to ensure alignment and consistency.
• Support regional events webinars and reports with digital communication plans and post-event digital amplification.

Key Skills & Competencies

• Excellent writing editing and storytelling skills with a strong grasp of B2B audience needs.
• Solid understanding of social media digital content formats and analytics.
• Ability to simplify complex topics (economic risk financial) into clear engaging messages.
• Strong project management skills; able to manage multiple priorities across 14 markets.
• Proactive creative detail-oriented and comfortable working in a fast-paced regional environment.
• Ability to partner effectively across geographies cultures and functions.

Qualifications :

• Bachelors degree in Communications Marketing Journalism or related field.
• 36 years of experience in digital communications content creation or social/digital marketing (B2B or financial services preferred).
• Experience managing corporate social media accounts digital campaigns and content production.
• Familiarity with analytics tools (e.g. LinkedIn analytics Google Analytics social listening tools).
• Experience in APAC markets and/or matrix organizations is a strong advantage.
• Fluent in English; additional languages is a strong advantage.

Additional Information :

• Flexible working model after the 1st month
• Great place to work: central and brand-new offices
• Opportunities to learn: 450Euro budget every year for training languages platform e-learning platform dedicated development program
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company one of the world leaders in its field
• Health care

Remote Work :

No

Employment Type :

Full-time