Account-Based Marketing (ABM) Campaign Manager Campaign Manager

As an ABM Campaign Manager at Vention

You will own the full Account-Based Marketing strategy for Vention from account selection to campaign execution measurement and partner alignment. Youll build targeted insight-driven motions across industries and regions to generate high-value opportunities accelerate pipeline and support expansion strategies in North America and EMEA.

You will collaborate tightly with Sales Marketing Growth Product Marketing and RevOps to create personalized scalable ABM programs aligned to pipeline coverage targets. This role is ideal for someone who is data-driven highly structured and comfortable building net-new programs in a fast-scaling environment.

What Youll Do:

ABM Strategy & Targeting

• Build and own the ABM strategy across Apps & Platform.
• Partner with Marketing and RevOps to create ICP segmentation industry scoring and account prioritization models.
• Align with Sales leadership on 1:1 1:few and 1:many ABM motions based on regional pipeline gaps and strategic industries.
• Develop vertical-specific plays across all key Vention industries including Aerospace & Defense CPG and Automotive.

Campaign Development & Execution

• Build integrated ABM campaigns across Paid channel email website personalization content and BDR sequences.
• Define messaging tailored to industry pain points Apps and Platform value drivers.
• Partner with Product Marketing to develop case studies industry briefs and value propositions.
• Work with Paid Media Campaign Manager on targeted account lists custom audiences and always-on ABM engines.

Sales & BDR Alignment

• Collaborate with the BDR Manager to build industry-specific cadences call guides and personalized outreach frameworks.
• Provide ABM insights for BDR enablement and monthly pipeline reviews.
• Ensure marketing-sourced ABM activities seamlessly feed into Salesloft Saleforce Hubspot and routing rules.

Performance Insights & Optimization

• Partner with Growth to build ABM dashboards:
• Drive experimentation plans across industries messaging themes account clusters and formats.
• Report ABM successes and insights during Quarterly Business Reviews.

Qualifications :

What You Bring to the Table

Were looking for skills intellect and experiences that will help you succeed in this role but we also know that various profiles (not only the one described below) could be successful. If youre excited about what you read and think youd be a great fit we encourage you to apply even if you dont meet every single qualification.

• 57 years managing paid media campaigns ideally B2B or technical/industrial sectors.
• Track record orchestrating and executing marketing campaigns across various channel and subject matter experts
• Hands-on mastery of LinkedIn Campaign Manager and Google Ads.
• Strong analytical skills with comfort manipulating CPA ROI pipeline coverage and multi-touch attribution.
• Experience running multi-region campaigns (NA EMEA).
• Ability to manage creative processes and partner with PMM for angle development.
• Strong project management: able to plan prioritize and execute in a fast-moving environment.
• Experience with GA4 UTMs Salesloft/SF routing Hubspot and B2B lead gen best practices.

Additional Information :

What We Offer

• Career pathing: Real opportunities to grow through personalized development plans bi-annual employee reviews and mentorship program 
• Professional development: Continuous training in performance management inclusive leadership leadership operating model team building and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews inclusive policies and a Womens Employee Resource Group offering networking mentorship and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Central location: Regular team gatherings and a collaborative office space in the heart of Montreal surrounded by cafés and restaurants.
• Team events: All year round employee events including annual kick-off employee summit quarterly happy hours and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What to Expect in Your Interview

• Initial Call
• Meet the Team
• Case or take-home interview
• Decision & Offer

Were committed to making every step of the process inclusive and accessible. If you require accommodations at any stage please let us know well ensure you have what you need to succeed.

Professional Growth & Development

Vention believes strongly in promotion from within. For this reason we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:

• In-house coaching program with former industry executives working with small cohort of emerging leaders
• Quarterly management training on topics ranging from Giving & Receiving Feedback to Building high-performing teams to Developing your own Leadership model
• Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
• Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
• Book allocation program to further your knowledge in your domain of expertise or any business leadership topics

Diversity Inclusion & Belonging at Vention

When you join Vention you join a team of professionals with diverse experiences backgrounds and perspectives. Together were building a workplace where everyone belongs feels valued and can achieve extraordinary results.

We celebrate differences in ideas in experiences and in people. Our initiatives in gender equity career growth and leadership development are designed to create real opportunities for everyone to thrive.

Ventions culture

Vention is an uplifting environment for high achievers. Thinking that Ventions culture would keep you energized See our full culture guide here.

Remote Work :

No

Employment Type :

Full-time