Marketing Manager, Media and effectiveness
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitizing customer experiences offering innovative products and ensuring safe excellent delivery
This is a senior leadership role where youll shape how ING measures and maximizes the impact of its marketing investments. Youll lead the marketing effectiveness function working closely with executives across Retail Banking Finance and Marketing to ensure every dollar spent delivers measurable value.
This is an opportunity to influence strategy at the highest level champion data-driven decision-making and build advanced analytics capabilities that drive growth.
Ready to make an impact
What youll do
- Drive the marketing effectiveness strategy and embed a data-driven culture across the business
- Evaluate and help guide Channel strategy and investment weights in each channel to best drive different marketing incomes
- Help Manage and optimise a $69m marketing budget to deliver ROI and cost efficiency
- Oversee Marketing Mix Modeling and attribution frameworks to forecast outcomes and guide investment decisions
- Build and maintain dashboards and reporting tools for senior stakeholders and global teams
- Partner with product finance and marketing leaders to align on performance metrics and insights
- Drive adoption of advanced analytics tools econometric modeling and scenario planning
What were looking for
- 6 years experience in marketing analytics effectiveness and stakeholder engagement
- Expertise in Marketing Mix Modeling platforms and statistical analysis (regression time series)
- Exceptional technical skills in SQL/SAS and dashboard tools like Tableau or Power BI
- Proven ability to influence senior leaders and communicate complex insights simply
- Commercial acumen with experience managing large budgets and demonstrating marketing ROI
- A proactive problem-solver who thrives in a fast-paced collaborative environment
Whats in it for you
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.
Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply
Sound like your kind of vibe We cant wait to hear from you!
(One last note: We operate using a direct talent sourcing model so no agency introductions please.)
ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.
Need more
Applications close Tuesday 16th December 2025
For support and adjustments including DEI LGBTQI confidential application support enquiries:
Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager
#LI-DNI
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
ING Global Career Opportunities - Welcome to 'careers at ING'. We give you the space to develop yourself as an intern, trainee and professional. Check out our opportunities. Jump on!
