Marketing Automation Specialist

Arlington, TX - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

About AvePoint:

Beyond Secure. AvePoint is the global leader in data security governance and resilience going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25000 customers worldwide rely on the AvePoint Confidence Platform to prepare secure andoptimizetheir critical data across Microsoft Google Salesforce and other collaboration environments. AvePoints global channel partner program includes approximately 5000 managed service providers value-added resellers and systems integrators with our solutions available in more than 100 cloud marketplaces. To learn more visit.

At AvePoint we are committed to investing in our people. Agilitypassionand teamwork set us up to do our best work and foster a culture where you are empowered to craft your career make an impact and own (y)our future. Unleash the power of you!

About the Role:

The Marketing Automation Specialist will be a pivotal force in accelerating our global marketing the setup governance and enablement of our marketing campaign engineMarketo and Asanaenabling our regional marketing teams to execute faster smarter and at scale. Thisisnta set it and forget it the builder and the enabler working to create scalable solutions that multiply the impact of our entire marketing organization. The specialist will help drive critical governance as we scale our marketing efforts across teamsultimately drivingcritical improvements in lead-to-pipeline conversion. The ideal candidate is a proactive builder with at least 2 years of marketing automationadmin or power userexperience includingrequirements gatheringdocumentationbuilding testing and enablement.

What Youll Do

CampaignManagement:Manage marketing automationcampaignprocesses proactively researching and implementing the latestcampaign bestpractices strategies andproduct andmanage the global campaign framework inmarketing automationto ensure there arestandardized templates audiencesand workflows.

Process Management: Create andmaintaincomprehensive standard operating proceduresforMAP andAsanain theMarkOpsHub ensuring knowledge transfer and operational continuity.

Enablement: Train marketing teams on Asana and Marketo standards templatesaudiencesand workflows.

Collaboration:Support globaldemand generation and fieldteambythinking throughbusiness and technical requirements todeploy new use cases inMAP and Asana.

System Governance:MaintainMarketo and Asanas organizational structure including naming convention folder structure teams and user roles project and program templates key fields and ongoing archiving strategy

Audience Segmentation:Build andmaintainaudiencedata sets field mappingand structure

Martech Management:Supportessential marketingtechnologyprocesses includinguser provisioning and procurement.

Required Experience

2 years hands-on experience with marketing automation platforms (HubSpot strongly preferred)

Campaign buildingexpertise:Youvebuiltand run complex multi-step email journeys

Technical problem-solving: You can troubleshoot issues and debugMAP workflowsunder minimal supervision

Technical writing:Demonstratedability to create andmaintaintechnical documentation and SOPs

Project management: Experience managing multiple priorities and familiarity with SCRUM
Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders

Preferred Qualifications

Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification)

Experience with CRM systems(Dynamics HubSpot or Salesforce)

Background in technical writing process optimization and change management

Understanding of HTML/CSS for email and landing page customization
Experience working in global or multi-regional marketing organizations

Required Experience:

About AvePoint:Beyond Secure. AvePoint is the global leader in data security governance and resilience going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25000 customers worldwide rely on the AvePoint Confide...

About AvePoint:

About the Role:

What Youll Do

CampaignManagement:Manage marketing automationcampaignprocesses proactively researching and implementing the latestcampaign bestpractices strategies andproduct andmanage the global campaign framework inmarketing automationto ensure there arestandardized templates audiencesand workflows.

Process Management: Create andmaintaincomprehensive standard operating proceduresforMAP andAsanain theMarkOpsHub ensuring knowledge transfer and operational continuity.

Enablement: Train marketing teams on Asana and Marketo standards templatesaudiencesand workflows.

Collaboration:Support globaldemand generation and fieldteambythinking throughbusiness and technical requirements todeploy new use cases inMAP and Asana.

System Governance:MaintainMarketo and Asanas organizational structure including naming convention folder structure teams and user roles project and program templates key fields and ongoing archiving strategy

Audience Segmentation:Build andmaintainaudiencedata sets field mappingand structure

Martech Management:Supportessential marketingtechnologyprocesses includinguser provisioning and procurement.

Required Experience

2 years hands-on experience with marketing automation platforms (HubSpot strongly preferred)

Campaign buildingexpertise:Youvebuiltand run complex multi-step email journeys

Technical problem-solving: You can troubleshoot issues and debugMAP workflowsunder minimal supervision

Technical writing:Demonstratedability to create andmaintaintechnical documentation and SOPs

Project management: Experience managing multiple priorities and familiarity with SCRUM
Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders

Preferred Qualifications