Manager, Brand Governance
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Please note this role will work in a hybrid environment. The successful candidate will be working at one of our major site offices with a preference forOttawa (1800 Alta Vista Drive) or Toronto (67 College Street) and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 7988
Employment status: Regular full-time
Classification: PTS/MGT/IT B
Salary/Rate of pay: $89894 - $108493
Application deadline: Will remain open until filled
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together we can make all the difference in the lives of others.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team join Canadas Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for aRegular full-time Manager Brand Governanceto join our versatileIntegrated Marketingteam in ourDonor Engagement and Corporate Reputation (DECR) division.
Reporting to theAssociate Director of Brand and Creative you will serve as a brand leader and steward responsible for managing protecting and evolving the Canadian Blood Services brand to strengthen brand equity and impact. Your focus will be on brand engagement identity and protection ensuring the brand is expressed creatively and consistently across all touchpoints. You will oversee brand governance execution and strategic application through education development of tools and standards and strategic partnerships and projects. Through collaboration and leadership you will embed the brand into organizational culture inspire employees and mobilize brand champions safeguard brand integrity and identify opportunities to build and evolve the brand.
Formula for success
- Capitalizing on your strategic thinking and brand management expertise you will develop and execute comprehensive brand strategies that promote the mission and values of the organization ensuring the brand remains strong relevant and protected.
- Drawing on your ability to inspire and communicate you will help bring the brand to life for employees by embedding it into the organizational culture fostering a sense of connection with our mission and values and making the brand an integral part of their day-to-day work.
- Harnessing your collaboration and consultative skills you will act as the brand subject matter expert providing guidance to internal teams external agencies and partners to resolve brand-related challenges and ensure proper application of brand standards and identify opportunities to strengthen and build the brand.
- Leveraging your ability to translate brand identity into physical spaces you will ensure cohesive on-brand experiences across all facilities by guiding the application of brand elements and signage strategies to activate the brand and reinforce identity consistency and engagement.
- Tapping into your ability to operationalize brand standards you will transform brand guidelines into practical applications by developing tools and governing corporate assets and resources to ensure consistent brand expression that strengthens adoption fosters engagement and supports advocacy.
- Applying your analytical skills you will monitor and evaluate brand performance metrics to measure the effectiveness of brand initiatives and overall brand health preparing insights and recommendations to strengthen brand equity and inform future strategies.
- Demonstrating adaptability you will perform other related duties as required.
Desired education and skills
- Experience in corporate brand management is essential with a focus on both internal and external audiences.
- University degree in marketing communications Business or other applicable areas of expertise (Brand focus is encouraged).
- Minimum of 5 years of experience in brand management communications (reputation management internal/external communications) and/or Marketing.
- Exceptional knowledge and passion for brand strategies brand management and identity.
- Skilled at assessing creative and media messages to ensure they align with brand standards while partnering with teams in a way that balances brand integrity with a strong customer focus.
- Demonstrated expertise in marketing and brand management across diverse channels including digital social content and experiential platforms.
- Ability to develop strong relationships with senior leadership and across functions.
- Exceptional communication skillsboth written and spokenwith the ability to craft compelling stories and deliver engaging presentations.
- Proven track record in managing multifaceted projects with large budgets and strong project management skills.
- Strong skills in strategic thinking tactical execution financial analysis and performance measurement.
- An equivalent combination of education and experience may be considered.
What we offer you
- 4 weeks vacation
- Annual performance award up to 8%
- Comprehensive group health dental and vision benefits for you and your family
- Defined benefitpension plan
- Employee discounts wellness program professional resources
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location a minimum 40% of the time/2 days of the week.
- You will work Monday to Friday 37.5 hours per week 7.5 hours per day.
- You may be required to travel a couple of times per year for this role and as required.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
