Senior Manager Director of Social Media

Sarasota, FL - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Senior Manager / Director of Social Media Certified Collectibles Group (CCG)

Location: Hybrid Sarasota FL or Remote (U.S.-based)

Department: Marketing

Reports to:SVP Global Marketing

Certified Collectibles Group (CCG)aglobal leader intheauthenticationandgradingofcollectiblesis expandingandbuilding a worldclass digital marketing organization. We are seeking a forwardthinking Social Medialeaderto elevateCCGs storytelling grow ouraudienceand deepen our connection with collectorsand content creatorsacross everysocial mediaplatform.

Role Overview

This role leads the strategy operationsand innovation behindCCGs social media ecosystem. The ideal candidate is equal parts strategist creatoranalystand culturetranslator someone who understands fandom communities the collectibles market and the power of digital storytelling.
You will overseeCCGs organic and paid socialstrategyacross Instagram TikTok YouTube XFacebookand LinkedIn ensuring each platform reflectsCCGs authority while capturing the passion and energy of the collector community.

In this roleyou willbe responsible for:

Strategy & Leadership

Own the global social media strategy forCCGacross all collectible categoriesand regions with a focus on engagement
Define and evolveCCGs social voice to reflect authoritytransparencyand community passion
Lead and mentor a growing team of socialmediaspecialists
Partnercross-functionallyto support launches revealsshowsand categoryor regionalexpansions
Oversee content calendars and platformspecific storytelling tailored to collectors and hobbyists
Developaneducationalinspirationaland entertaining contentstrategyrooted inCCGs authority and industry impact
Lead liveevent and convention social coverage to amplifyCCGs presence worldwide
Drive our community engagement strategy with proactive responses creatorpartnershipsand fan dialogue

Growth & Performance

Drive performance across organic and paid social to grow reachengagementand conversion
Manage paid social campaigns supporting acquisitionsubmissionsand brand awareness
Testscaleand innovate withnew contentformats creatorstrendsand platform technologies
Build and manage partnerships with influencers graderscreatorsand collectors who elevateCCGs story
Collaborate with Creative on multimedia production including videoanimationand livestream content
Support categoryspecific initiatives (comics cards etc.) with tailored social strategies in partnership with verticals Marketing leader

What will help yousucceed

710 years of experience in social media marketing ideally in collectibles gaming entertainment pop culture or similar
Proven success leading social strategy for a consumerfacing or fandomdriven brand
Expertisein both organic and paid social with handson experienceoptimizingperformance across platforms
Strong leadership skills with experience guiding content teams and building operational consistency
Deep understanding of analytics audiencesegmentationandKPI optimization
A passion for collectibles and an understanding of collector culture is a significant advantage

KPIs for Success

Monthovermonth engagementandfollowinggrowth acrossCCGs social channels
Performance and ROI of paid social campaigns
Content performance (views retention shares sentiment)
Traffic and conversion impact onCCGwebsitesand submission flows
Community growthsatisfactionandsentiment within the collector ecosystem

AboutCCG

The Certified Collectibles Group is the worlds leading provider of expert impartial and tech-enabled services that add value and liquidity to collectibles. Its iconic companies include:
- Numismatic Guaranty Company (NGC)
- Paper Money Guaranty (PMG)
- Certified Guaranty Company (CGC)
- James Spence Authentication (JSA)
- Authenticated Stamp Guaranty (ASG)

Since 1987 the Certified Collectibles Group companies have certified over 100 million coins banknotes comic books TCGs sports cards video games home video collectiblesstampsand more. Today CCG serves the world of collectibles online and at its offices in the United States United Kingdom GermanyDubaiand China.

Required Experience:

Director

Senior Manager / Director of Social Media Certified Collectibles Group (CCG)Location: Hybrid Sarasota FL or Remote (U.S.-based)Department: MarketingReports to:SVP Global MarketingCertified Collectibles Group (CCG)aglobal leader intheauthenticationandgradingofcollectiblesis expandingandbuilding a w...

Own the global social media strategy forCCGacross all collectible categoriesand regions with a focus on engagement
Define and evolveCCGs social voice to reflect authoritytransparencyand community passion
Lead and mentor a growing team of socialmediaspecialists
Partnercross-functionallyto support launches revealsshowsand categoryor regionalexpansions
Oversee content calendars and platformspecific storytelling tailored to collectors and hobbyists
Developaneducationalinspirationaland entertaining contentstrategyrooted inCCGs authority and industry impact
Lead liveevent and convention social coverage to amplifyCCGs presence worldwide
Drive our community engagement strategy with proactive responses creatorpartnershipsand fan dialogue

Growth & Performance

Drive performance across organic and paid social to grow reachengagementand conversion
Manage paid social campaigns supporting acquisitionsubmissionsand brand awareness
Testscaleand innovate withnew contentformats creatorstrendsand platform technologies
Build and manage partnerships with influencers graderscreatorsand collectors who elevateCCGs story
Collaborate with Creative on multimedia production including videoanimationand livestream content
Support categoryspecific initiatives (comics cards etc.) with tailored social strategies in partnership with verticals Marketing leader

What will help yousucceed

710 years of experience in social media marketing ideally in collectibles gaming entertainment pop culture or similar
Proven success leading social strategy for a consumerfacing or fandomdriven brand
Expertisein both organic and paid social with handson experienceoptimizingperformance across platforms
Strong leadership skills with experience guiding content teams and building operational consistency
Deep understanding of analytics audiencesegmentationandKPI optimization
A passion for collectibles and an understanding of collector culture is a significant advantage