International Business Manager (USA & Canada)

Key Responsibilities :

Market Strategy & Planning

• Develop a clear 3–5 year market-building roadmap for USA & Canada.
• Conduct market studies on consumer trends competitive landscape pricing certifications and channel opportunities.
• Identify the right product mix price points packaging and go-to-market strategies for each region.
• Define channel strategy — distributors wholesalers retailers e-commerce sellers gifting partners and large-format stores.

Market Development & Expansion

• Build the market from scratch with high-ownership and entrepreneurial drive.
• Identify and onboard distributors agents importers and strategic partners.
• Lead outreach efforts trade show participation networking and industry connections.
• Create a healthy sales pipeline with high-conversion opportunities.

Key Account Acquisition & Management

• Open and develop business with key accounts.
• Build strong relationships with buyers decision-makers and sourcing heads.
• Ensure timely sample submissions pricing proposals onboarding documentation and follow-ups.
• Drive repeat orders and long-term partnerships.

Sales Strategy & Revenue Delivery

• Achieve quarterly and annual revenue targets for USA & Canada.
• Plan seasonal assortments and sales campaigns.
• Prepare quotations pricing structures and negotiation strategies.
• Forecast sales accurately and present regular MIS to management.

Brand Positioning & Local Insights

• Work with marketing to ensure brand positioning for the North American consumer.
• Share insights on colours aesthetics packaging preferences and compliance norms.
• Recommend region-specific products and innovation opportunities.

Internal Coordination & Execution Management

• Collaborate with production supply chain design QC and export documentation teams.
• Ensure delivery schedules quality expectations and compliance standards are met.
• Provide early warnings and solution plans to avoid delays.
• Share customer feedback to influence product development.

Timely Payment Collection & Risk Control

• Ensure 100% timely payment collection from all customers.
• Conduct background checks and financial due diligence.
• Maintain complete compliance with export documentation and regulations.

Education & Experience

• Graduate/MBA in International Business Marketing or equivalent.
• 5–10 years of international sales/business development experience.
• Experience dealing with US and/or Canadian customers is an advantage.

Skills & Competencies

• Market-building capabilities.
• Negotiation communication and presentation skills.
• Export documentation and trade compliance.
• Problem-solving and commercial acumen.
• Familiarity with North American distribution and retail structures.

Required Skills:

Market Development Negotiation Communication Trade Compliance Problem-solving market building export documentation marketing strategy