Head of Product & Customer Insights (Beauty E-Commerce)

Lahore - Pakistan

Monthly Salary: Not Disclosed

Experience Required: 1-3years

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

What Were Building

Premium beauty/skincare brand for Pakistani women (25-40). Pre-launch stage. Lahore-based.

The Role

Youll own product development and customer validation - the bridge between what we can make and what women actually want to buy repeatedly.

Core Responsibilities:

Product Development (60% of role)

Test products on yourself document results rigorously (photos daily notes)
Work directly with manufacturers to refine formulations based on feedback
Make go/no-go decisions on product quality packaging scent texture
Manage product iteration cycles (testing feedback reformulation)
Ensure products meet safety standards and customer expectations

Customer Intelligence (40% of role)

Conduct 50 direct customer interviews in first 90 days
Recruit women from your network for product testing (10-20 per batch)
Run feedback loops: surveys WhatsApp groups video calls
Identify which customer segments have highest repeat purchase rates
Translate customer complaints into specific product improvement requests for manufacturers

What Youll Actually Do (First 90 Days)

Week 1-2: Test 3 product samples gather feedback from 20 women
Week 3-4: Work with manufacturer to adjust formulation based on feedback
Week 5-8: Test improved version with 100 paying customers track satisfaction
Week 9-12: Analyze who reorders and why propose next product iteration

Requirements

Who You Are

Must-Haves:

Beauty enthusiast who lives and breathes skincare/cosmetics

You try new products regularly and have strong opinions on what works
You follow beauty influencers YouTubers and industry trends
You know ingredient lists (niacinamide retinol hyaluronic acid etc.) and what they actually do
You have a multi-step skincare routine youre passionate about
Friends ask YOU for product recommendations

Woman 25-40 deeply understands Pakistani womens beauty concerns

You know the difference between what women SAY they want vs what theyll actually buy
You understand cultural nuances (skin brightening preferences modest packaging etc.)
Youve experienced the frustrations of buying beauty products in Pakistan

Brutally honest product critic

Will tell us when a product isnt good enough even if we spent money on it
Can articulate specifically whats wrong (texture scent packaging results)
High standards - wont compromise on quality just to launch faster

Detail-oriented executor

Comfortable having difficult conversations with customers AND manufacturers
Can spot formulation issues packaging problems quality inconsistencies
Documents everything obsessively

Nice-to-Haves:

Experience working with manufacturers salons or beauty brands
Product management or quality control background
Chemistry cosmetics or dermatology education
Existing network of beauty-conscious women who trust your recommendations
Experience testing products and creating reviews (blog Instagram YouTube)

What You Get

Compensation:

Rs. 100000/month base
10% revenue share on all sales
5% equity (vesting over 2 years)

Beyond Money:

Own product decisions from formulation to packaging
Direct access to manufacturers and suppliers
Build a brand from zero to market
Learn product development quality control customer research
Turn your beauty obsession into a business

Red Flags - Dont Apply If:

You dont have a consistent skincare routine or strong product opinions
You just "like makeup" but dont understand formulations or ingredients
You want a stable 9-5 with clear tasks
You cant handle seeing most experiments fail
Youre not comfortable pushing back on manufacturers about quality issues
You need everything figured out before starting

1. Voice Note (2-3 minutes) - Show Us Your Beauty Expertise:

Walk us through your current skincare routine (morning and night) and WHY you chose each product
Name one product you repurchase religiously and explain specifically what makes it irreplaceable
Name one hyped product you tried and hated - what was wrong with it
Whats missing in the Pakistani beauty market that you wish existed

2. Network Test (Action Required): Post in your WhatsApp status/Instagram story: "If I launched a skincare brand whats ONE product youd actually buy Be specific!" Screenshot responses (need at least 10) and send to us.

3. Written (5-7 sentences):

Why this role specifically (We want to hear about your passion for beauty products)
Whats your experience level with beauty products (Daily user Experimenter Ingredient nerd)
Can you commit full-time or part-time (minimum 30 hrs/week)
Any experience with product development manufacturers or beauty industry

What Were Building Premium beauty/skincare brand for Pakistani women (25-40). Pre-launch stage. Lahore-based.The Role Youll own product development and customer validation - the bridge between what we can make and what women actually want to buy repeatedly. Core Responsibilities: Product Development...