Category Strategist Analyst

Who We Are

AtJonnyPops our team is empowered to make an impact at work every day from producing high-quality innovative frozen novelties to spreading kindness onepopat a time. We look for bright and ambitious individuals who seek out challenges thrive in fast-paced and high-growth environments align with our core values and get fulfilment from seeing their work transform the world around them.

Based in Elk River MNJonnyPopsdevelops manufactures distributes and markets frozen novelties. Retailers from coast to coast including Target Costco Publix Kroger Cub along with thousands of regional and local grocers makeJonnyPopspart of their assortment.

Growing from a dorm room start-up in 2012JonnyPopsmission is to make A Better Pop for a Better World!JonnyPopsleads the frozen novelties space in innovation and uses simple ingredients with no artificial dyes. Every pop stick includes akinddeed spreading kindness every day.

JoiningJonnyPopsis an exciting opportunity to be part ofhigh-growth brand and have a direct impact on the companys success. Join our team and help us makeA Better Pop for a Better World!

Job Summary

The Category Strategy Analyst will play a critical role in delivering data-driven insights that shapeJonnyPops commercial strategy. This role willleveragesyndicated and consumer data to track category performanceidentifyopportunities and support reporting needs for Sales Marketing and Senior Leadership. The ideal candidate will have 35 years of CPG category management or insights experience and thrive in environments that require analytical rigor storytelling and cross-functional collaboration.

Essential Duties and Responsibilities

• Regularly analyze syndicated (e.g. Nielsen IRI/Circana SPINS) and consumer data to deliver category shopper and competitive insights.

• Build andmaintainrecurring reporting (e.g. velocity trackers distribution scorecards promo reviews and category dashboards) for Sales Marketing and senior leadership.

• Support the development of category strategies and presentations for customer meetings and executive updates.

• Translate complex data into clear actionable insights and storytelling that inform assortment pricing shelving and promotional decisions.

• Monitor category and competitive trends consumer behavior shifts and retail dynamics toidentifyrisks and opportunities.

• Partner cross-functionally with Sales Marketing and Finance to ensure alignment on category insights and reporting accuracy.

• Continuously improve reporting tools templates and processes to streamline data access and analysis.

• Participate in special projects such as pricing analyses PPA (price pack architecture) studies and innovation roadmaps.

• Accept responsibility for organizational goals by proactively taking ownership of new duties and opportunities within the Strategy & Analytics function.

Food Safety

• Clearly reflect food safety and quality as part of the JP brand when planning and executing projects and while interacting with relevant external stakeholders.
• Adhere to systemwide GMPs as expected of all JP personnel

Minimum Qualifications

• Bachelors Degree in Business Marketing Analytics Economics or relatedfield.

• 35 years of CPG experience in category management category strategy or consumerinsightswith a strong emphasis on analytics.

• Proficiencyin syndicated data platforms (SPINS Nielsen IRI/Circana) and familiarity with consumer/shopper panel data.

• Strong Excel and PowerPoint skills; experience with data visualization tools (e.g. Power BI Tableau) preferred.

• Ability to manage large data sets conduct analysis and synthesize findings into compelling insights.

• Excellent communication and presentation skills with the ability to influence across organizational levels.

• Strong organizational and project management skills capable of managing multiple deliverables in a fast-paced environment.

• Collaborative entrepreneurial and detail-oriented mindset with a passion for better-for-you CPG categories.

• Results-oriented analytical thinker withhigh expectationsof self and a commitment to continuous improvement.

JonnyPops offers a competitive benefits package which includes the following:

• Medical/Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• FSA
• DCFSA
• Life & AD&D Insurance
• Short & Long Term Disability
• FTO/PTO
• EAP Programs
• Paid Holidays
• Employee Referral Program
• Sick & Safe Leave
• 401k
• Company Sponsored Meal Plan

* Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or commissions.