Digital Product Manager
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
YETI is looking for an experienced self-motivated Digital Product Manager for specifically focused on user experience and conversion rate optimization on and . In this role you will report directly to our Director Digital Product Management.
This role will be responsible for overseeing the strategy prioritization development optimization and maintenance of digital products related to and .
You will own and lead the a/b testing roadmap execution and analysis in Optimizely partnering with a UX Designer Front-End Engineer and Analyst. You will also own the build-out of winning variations as new baseline experiences in Salesforce Commerce Cloud partnering with a UX Designer SFCC Front and Back End Engineers QA and Scrummaster.
You will need to be very comfortable gleaning insights from data making decisions to prioritize greatest impact for effort and communicate clearly and proactively across teams. The ideal candidate is a strategic thinker results-oriented and has a desire to achieve big wins and incremental improvement. This individual should have an understanding of eCommerce and digital product development ideally with experience in Optimizely and Salesforce Commerce Cloud.
Responsibilities:
Site Experience Management
Own the customer journey across the site ensuring seamless navigation intuitive design and optimized page layouts.
Collaborate with UX/UI designers to implement best practices for usability and accessibility.
Conversion Rate Optimization
Monitor funnel performance (landing pages product detail pages checkout) to identify drop-off points and opportunities.
Develop and execute A/B and multivariate tests to improve conversion metrics (e.g. add-to-cart rate checkout completion).
Leverage data-driven insights to recommend changes in layout copy and functionality.
Partner with analytics teams to measure impact deliver data stories and iterate based on results.
Translate insights into actionable product requirements for design and development teams.
Stakeholder Collaboration
Work cross-functionally with marketing merchandising engineering and customer experience teams.
Communicate test results and recommendations clearly to stakeholders.
Prioritize initiatives based on business impact and resource availability.
Roadmap & Strategy
Own the CRO roadmap aligned with business goals seasonal priorities and cross-functional teams.
Stay updated on eCommerce trends and competitor benchmarks.
Qualifications and Attributes:
5 years of proven experience as a digital product manager owning site optimization in eCommerce preferably with experience on Optimizely and/or Salesforce Commerce Cloud
Bachelors degree in Digital Product Management Business Computer Science Engineering or related field or equivalent experience
Prior experience driving digital commerce metrics
Demonstrated ability to successfully collaborate with cross-functional digital retail teams
Concise and organized communication; both written and verbal/in presentation
Comfortable speaking to colleagues across teams from peers to senior leadership
Excellent relationship building skills; highly collaborative
Analytically-minded detail-oriented and curious
Demonstrated understanding of the techniques and methods of modern product discovery and product delivery including roadmap planning and management
Working knowledge of Jira and Confluence
Working knowledge of Google Analytics and Tableau
Hands-on experience in Salesforce Commerce Cloud and/or Optimizely (or similar a/b testing platform)
YETI offers a hybrid work environment.
This role must be based in Austin TX and in-office Mon/Tu/Wed/Thu weekly.
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .
Required Experience:
IC
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.
