Sr. Product Marketing Manager

An Amazing Career Opportunity foraSr. Product Marketing Manager!!

Location: Stockholm Sweden

Job ID: 43679

Who are we

HID powers the trusted identities of the worlds people places and things allowing people to transact safely work productively and travel freely.

We are a high-tech software company headquartered in Austin TX with over 4500 worldwide employees.Check us out here:and Identity Technologies (BIO):

At the Biometric Identity Technologies Business Area within HID we aim to create a safer world with biometric solutions that enhance everyday life ensuring trust and reliability in every interaction. As a trusted biometric leader we seamlessly and ethically protect people places and things where we create a secure and equitable environment where everyones data is protected and their privacy respected.

Driven by years of innovation we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity such as customer onboarding fraud prevention loss prevention seamless travel forensic investigation background checks border security and government benefit issuance. We provide peace of mind to a great array of organizations and industries who know that they are getting the highest level of safety and security through trusted identity.

As our Sr. Product Marketing Manager youll support HIDs successby:

Product & Solution Marketing:

• Elevate product launches and lifecycle management through process management strategic positioning cross-functional collaboration and stakeholder analysis
• Translate technical details and features into a compelling value proposition and a clear positioning statement that will guide strategic sales enablement efforts to drive growth
• Contribute to Lean Business Cases and play an active role in product development processes including agile planning as well as feedback on demos and development milestones

Market Intelligence Including Voice of Customer (VOC) & Strategic Positioning:

• Lead market and competitive intelligence research using multiple sources to guide on the optimal strategic positioning of our portfolio offering
• Lead advanced market research and VOC programs to identify emerging trends customer pain points and competitive dynamics across segments and geographies
• Manage and synthesize data from various sources to inform product direction and go-to-market strategies
• Support and where appropriate conduct analyst engagements to increase third-party endorsements and learn from key industry influencers
• Align product value proposition and positioning with partner strategies sales motions and channel readiness to strengthen ecosystem engagement and commercial outcomes

Communications & Thought Leadership:

• Deliver key messages to best articulate our value proposition that empowers marketing and sales teams to execute strategic campaigns and programs
• Guide and coach internal subject matter experts to be positioned as industry thought leaders in media industry papers and events related to the products and vertical markets for which you have ownership
• Collaborate closely with corporate communications marketing communications product management engineering sales and customer service teams to ensure cohesive customer communications

Persona & Segment Strategy:

• Ensure a deep understanding of key verticals and buyer personas facilitating knowledge exchange and providing targeted messaging for each segment
• Support the development of go-to-market strategies for key identified verticals

Sales Enablement & Training:

• Ensure all solutionand product-specific marketing materials are up to date relevant and aligned with sales enablement needs and broader marketing efforts
• Lead and actively contribute to equipping the sales team with the tools and knowledge needed to effectively position our products and solutions. Sales enablement may take various forms depending on team needs and market dynamics including training sessions playbooks messaging guides and competitive positioning resources such as battlecards

YourExperienceand Background include:

• 7 years of proven experience in product marketing solution marketing or product management within identity management cybersecurity or adjacent industries
• Strong strategic thinking and execution skills demonstrated by a track record of successful product launches and market enablement
• Experience in market research competitive analysis and customer/stakeholder engagement to inform product and go-to-market strategies
• Excellent communication and collaboration skills for working across global cross-functional teams
• Ability to thrive in a fast-paced matrixed environment with a proactive solution-oriented mindset
• Bachelors degree in business marketing engineering or equivalent relevant experience
• Proficiency in English verbal and written
• Willingness to travel internationally as required
• Familiarity with AI tools and large language models (LLMs) as part of workflow (explicitly noted as essential in the role narrative)
• Exposure to identity management cybersecurity or similar verticals
• Direct experience in biometric technology
• Hands-on experience in highly regulated industries such as air travel operational technology banking healthcare or government
• Additional language proficiency beyond English

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering allowing for work-life balance
• A vibrant welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware software and services that allow people to confidently navigate the physical and digital worlds

Why apply

• Empowerment: Youll work as part of a global team in a flexible workenvironment learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents skills and experiences. You dont need to check all the you have most of the skills and experience we want you to apply
• Innovation: You embrace challenges and want to drive change. We are open to ideas including flexible work arrangements job sharing or part-time job seekers
• Integrity: You are results-orientated reliable and straightforward and value being treated accordingly. We want all our employees to be themselves to feel appreciated and accepted

HID is committed to building a diverse equitable and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer we welcome applications from individuals of all backgrounds experiences and perspectives. We evaluate applicants without regard to race color religion gender gender identity or expression sexual orientation national origin disability age veteran status or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions please contact .

Please be aware that our recruitment process may include the use of AI-powered tools to assist in screening applicant resumes. These tools help us efficiently identify candidates whose qualifications and skills align with the job description. We use AI in a responsible manner and in accordance with applicable data privacy laws and regulations. Importantly all applicants are reviewed by our Talent Acquisition team. AI is used to support not replace human judgment in the evaluation process.

We make it easier for people to get where they want to go!
On an average day think of how many times you tap twist tag push or swipe to get access find information connect with others or track something. HID technology is behind billions of interactions in more than 100 countries. We help you create a verified trusted identity that can get you where you need to go without having to think about it.

When you join our HID team youll also be part of the ASSA ABLOY Group the global leader in access solutions. Youll have 63000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback training and development opportunities. Our colleagues think broadly about where they can make the most impact and we encourage them to grow their role locally regionally or even internationally. As we welcome new people on board its important to us to have diverse inclusive teams and we value different perspectives and experiences.

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