Campaign Activation Lead
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: London UK
Subject to Consultation
About the role
The Campaigns Activation Lead is responsible for the strategic deployment and execution of digital marketing campaigns across EMEA ensuring alignment with business objectives and centrally defined plans. The role drives execution excellence across geographies and digital channels managing budgets and agency partnerships to deliver measurable impact. Key responsibilities include overseeing the end-to-end activation processfrom agency briefing to performance monitoringwhile generating insights and sharing updates to support transparency and optimization. The role also leads Account-Based Marketing (ABM) initiatives targeting priority accounts and personas leveraging digital touchpoints to deepen engagement. Additionally the Campaigns Activation Lead owns the management and optimization of social media and digital advertising channels including paid media strategies organic content planning and channel-specific execution in collaboration with internal teams (example - sub-regional marketing) and external partners.
KEY RESPONSIBILITIES:
Lead the activation of digital marketing campaigns across EMEA ensuring alignment with global strategies and local market needs
Collaborate closely with the central campaign planning team responsible for overall campaign strategy and communications to ensure seamless execution and message consistency
Develop and implement channel strategies (social paid media programmatic etc.) that deliver on campaign objectives and maximize performance across digital touchpoints.
Maintain and govern all owned social media accounts to ensure proper access control security and compliance
Develop and implement a long-term agency strategy to enable scalable high-impact digital campaign activations across EMEA. Select and onboard agency partners aligned with business goals and sub-regional needs. Define scopes of work performance expectations and governance models to ensure strategic alignment and execution excellence
Partner closely with the communications team and the Marketing Operations Manager to ensure seamless deployment of ABM campaigns through the companys marketing technology stack
Co-develop governance frameworks with content and brand team members to guide campaign deployment ensuring consistency in messaging visual identity and audience experience across digital marketing touchpoints
Define and align campaign KPIs with business objectives to ensure meaningful measurement of impact and effectiveness. Establish governance models for campaign performance tracking reporting and accountability across teams and platforms.
About You
A Degree or professional qualification in Business administration Sales Marketing Communications or other relevant field of study
Proficiency in using marketing automation platforms such as Dynamics Real Time Marketing with hands-on knowledge of paid media platforms (LinkedIn Ads Meta Ads Google Ads programmatic DSPs)
Basic understanding of Optimizely content management systems (CMS)
Experience with campaign dashboards reporting tools (e.g. Power BI) and A/B testing frameworks
Strong grasp of data privacy regulations (e.g. GDPR) and compliance in digital marketing
Ability to define and track KPIs across digital channels
Experience in Account-Based Marketing (ABM) and driving engagement with priority accounts
Proven ability to develop and implement an agency strategy for digital campaign activations including partner selection governance and performance management
Skilled in cross-functional collaboration with the broader marketing team to leverage MarTech platforms effectively
Excellent English verbal and written communication skills.
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
