Senior CRM Manager

RESPONSIBILITIES

Reporting to the Director Consumer Engagement this role will lead CRM strategy and execution for key Prestige brands (Gucci and Chloé).

The Senior Manager will own day-to-day CRM planning consumer engagement journeys data insights translation and cross-functional coordination to drive measurable growth in consumer recruitment conversion and retention.

Your main focus :

1. CRM Strategy & Execution

• Develop and implement annual CRM plans for Gucci and Chloé aligned with brand priorities and campaign calendars.
• Drive CRM KPIs including new user recruitment activation retention and loyalty program engagement.
• Lead campaign planning segmentation and CRM content coordination across WeChat EC platforms and offline boutiques.
• Ensure seamless integration of CRM across touchpoints (Department Store FSS TMALL JD WeChat etc.).

2. Data & Insight Management

• Leverage CRM database and dashboards to generate actionable insights on consumer lifecycle and segmentation.
• Partner with Data & Tech Manager to optimize CRM systems automation and reporting tools (Cockpit Salesforce etc.).
• Conduct competitor benchmarking and consumer behavior analysis to identify opportunities.

3. Agency & Cross-Functional Collaboration

• Manage CRM and WeChat agencies to ensure quality execution tracking and ROI delivery.
• Collaborate closely with Marketing E-Com Retail and CMI teams to align CRM actions with campaign and business objectives.
• Consolidate CRM learnings and best practices for management review.

4. Leadership & Development

• Supervise brand CRM managers (e.g. Gucci Chloé).
• Provide training and guidance to enhance CRM execution excellence across the team.
• Support Director CE in driving CRM transformation projects and system upgrades.

YOU ARE A COTY FIT

You are a hands-on CRM leader passionate about understanding consumers turning insights into action and building loyalty through creativity and precision. You thrive in a fast-paced environment balancing strategic thinking with operational excellence.

• Bachelors degree in business Marketing or related fields.
• 68 years of CRM / Consumer Engagement experience preferably in luxury or beauty.
• Strong operational experience in CRM campaign execution and data-driven marketing.
• Proficient in using CRM tools and analytics (e.g. Salesforce CDP Power BI or equivalent loyalty program).
• Strong project management and cross-functional collaboration skills.
• Fluent in Mandarin and English; experience in international environments preferred

OUR BENEFITS

Some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS

1. Our recruiter will contact you within 10 working days.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the worlds largest beauty companies with an iconic portfolio of brands across fragrance color cosmetics skincare and body care. At Coty we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc. please visit services or offers from recruitment agencies or intermediaries will not be responded to.