Senior Marketing Manager Commercialization

Overview

Marketing Services represents c.a 50% of Advisory Services P&L in Europe. We deliver this contribution through commercialization of our marketing assets capabilities and services to our clients. Our offering cover key marketing service lines such as media creative martech  and sponsorships & partnerships. As we work towards delivering our 2030 growth strategy and achieving our future aspirations we need to evolve our approach to productize price and extract maximum value out of our vast portfolio of assets and capabilities across MarTech creative media and sponsorships. Therefore we are searching for a Senior Manager of Marketing Services to oversee all operational performance excellence for our Marketing Service Line capabilities in Europe. This new leader will develop a robust pricing strategy create set plays proactively manage asset inventory and partner with the regions and markets in successfully commercializing all our assets capabilities and service lines. As a key member of the Europe Marketing Services Team the selected candidate will help drive the strategy vision and go-to-market approach to advance Marketing Services to a profitable and strong revenue driver for Visa and achieve our financial and operational excellence goals. This person will report directly to the Head of Marketing Services Business Strategy and Ops. 

Essential Functions & Responsibilities

• Develop frameworks for Marketing Services target setting and reporting across all Marketing Service lines and oversee implementation in close partnership with Finance proactively reporting on sales pipelines and client activity and delivering any other custom analyses as required
• Build and maintain a robust tracking mechanism to understand asset inventories across the Marketing Services business and sell-in status by client.
• Design a pricing methodology to be leveraged across assets to ensure were pricing consistently with clear margin targets by project/asset type
• Design implement and optimize asset resale models for all assets/capabilities to ensure maximum utilization of assets partnering with functions such as Brand Sponsorship & Partnerships and B2B Marketing teams
• Represent Marketing Services interests in the exploration of new commercial opportunities assess client demand/subsequent revenue potential for new revenue streams and support commercialization of these new capabilities
• Develop best-in-class Marketing Services sales materials to support the robust sell-in of our service lines with clients across Europe and a library of case studies to promote knowledge sharing and reapplication across the Marketing Services organization
• Partner with Finance and Regional Leaders to advance Marketing Services 3-year growth strategy and extend to a 2030 view coupled with robust financial modeling and identification of clear building blocks that drive growth.
• Support ongoing operations across key cross-functional and cross-geography touchpoints including regular meetings with our Cluster Marketing Services Leads Finance partners and more

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

- Significant experience with a Bachelors Degree
Background in Marketing and Partnerships is preferred
Understanding of the Marketing Services business and operating model is strongly preferred
Exceptionally strong financial acumen with ability to structure and analyze financial models. P&L understanding is a must.
Organized with strong attention to detail and quick follow through.
Proven track record of success independently driving large complex programs of work.
Creative thinker with a results orientation who approaches challenges with thoughtfulness drive and appropriate urgency.
Excellent presentation and communication skills (written and verbal) including an ability to succinctly synthesize complexity and influence senior audiences.
Ability to navigate through ambiguity and experience in building new frameworks and processes.
A great team member who adds energy ideas and fun to our team and corporate culture.
Experience and/or interest in working in a global role spanning multiple locations cultures and time zones preferred.
Strong proficiency in Microsoft Excel PowerPoint and Word required.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time