Digital Strategy and Analytics Manager
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Join UI Health Cares Marketing and Communications department as the Digital Strategy and Analytics Manager charged withleadingthe creation and execution of department-wide digital and analytics strategies that inform growth engagement and reputation efforts across University ofIowaHealth Cares role serves as a strategic partner within the Division of Digital Products and Services within the Marketing and Communications Department.
This role is responsible for architecting frameworks and systems to measure andoptimizethe effectiveness of marketing campaigns communication strategies and the overall health of digital properties. With a focus on ROI analysis consumer insights and market activity the manager ensures that actionable intelligence drives strategic planning and performance improvement across clinical academic research and internal engagement missions.
Position Responsibilities:
Marketing Planning and Strategy
Lead the development and execution of digital marketing and analytics strategies aligned with UI Health Cares goals across all missions.
Architect and implement audience segmentation strategies and lifecycle engagement models for patients students employees and other core audiences related to marketing and communications goals.
Oversee the creation and monitoring of digital marketing KPIs ensuring alignment with institutional priorities and campaignobjectives.
Guide the partnership with service line marketing team members and agency partners in strategically developing digital marketing campaigns that exceed expectations and use digital marketing best practices across multiple channels including email web and paid advertising.
Research and Analysis
Direct the gathering synthesis and interpretation of data from CRM systems web analytics campaign platforms and internal reporting systems.
Collaborate with internal teams to develop strategies foridentifyingand amplifying compelling content that resonates with patients potential patients referring physicians medical school alumni medical school students and other key audiences.
Develops regular reporting of consumer engagement and performance with a focus on proactive reporting thatimpactsdecision-making for marketing and communication strategies including but not limited to:
Service line marketing strategy
Carver College of Medicine communicationrecruitmentand engagement strategies
Ongoing content strategy to serve all UI Health Care audiences
Overall health of our digital properties and websites
Broader regional strategies to serve growth across our missions.
In alignment with the Director of Digital Products and Services oversee the selection and implementation of analytics and marketing platforms (CRM web analytics campaign reporting tools) to support decision-making across marketing communications and digital product initiatives.
Develops brand performance metrics toassistin the development of targeted market segmentation strategies to help meet business goals.
Frequently present data and insights with clarity and actionable direction to senior leaders.
Financial Responsibility
Oversees a fiscal year budget for this unit while architecting and implementingproject-specific budgetsmonitoringactual spend vs. projections and leadingreconciliation processes.
Provides input into the overall Digital Products and Services budget
Supervision/Leadership
Oversee and mentor analytics staff and student employees fostering a culture of innovation collaboration and continuous learning.
Advise and influence colleagues in the use of data to enhance audience understanding campaign strategyand engagement.
Contribute to a positive workplace environment.
Act asa key touchpoint and lead with external digital marketing vendor relationships to ensure projects and overall strategy meet internal client expectations.
Project Management
Delivers projects on time and on budget
Ability toeffectively and efficiently plan and prioritize deliverables and resources working across projects
Communications/Relationship Building
Collaborate with cross-functional teams toutilizedata sources to better understand and drive improved performance
Work closely with the other managers within the Digital Products and Services division to ensure their product and development teams are empowered with rich and actionable data to better guide their product roadmaps
Serve askey contact for digital and email vendors
Build relationships with HCISFinance andStrategy colleagues
Required Qualifications
Bachelors Degree inmarketing business administration data scienceor related field or an equivalent combination of education and experience.
Threeyearsofdemonstratedexperience utilizing research and data analysis in product marketing brand management consulting and strategic marketing
Experience maximizing and analyzing CRM data
Experience in tracking digital product metrics and overall growth strategies for websites or intranet platforms
Experience with digital reporting and business intelligence tools
Excellent oral writtenand presentation skills
Proficiencyin Excel PowerPoint database and analytic tools
Demonstrated experienceworking effectively in a welcoming and respectful workplaceenvironment
Desired Qualifications
Masters Degree in marketing business administration data scienceor similar field is highly desired
High degree of creativity energy self-motivation initiative
Academic Medical Center or multi-hospital system experience
Knowledge of UI and UI Health Care policies and procedures
Application Process:To be considered applicants must uploada cover letter and resume(under the submission of relevant materials)that clearly address how they meet the listed required and desired qualifications of this position. Job openings are posted for a minimum of7calendar days. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification.
Up to 5 professional references will be requested at a later step in the recruitment process. For questions contact Sharon Walther at.
This position is not eligible for University sponsorship for employment authorization now or in the future.
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
The University of Iowa is a top-tier public research university in Iowa City—home to more than 32,000 students, offering world-class programs across 200+ fields of study, renowned especially for its creative writing, acclaimed medical center, and balanced excellence in the arts and sc ... View more
