Director, Strategic Initiatives and Marketing Planning

Requisition ID: 243687

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Purpose

The Director Strategic Initiatives and Marketing Planning is a key member of the Marketing team contributing to the teams overall success in supporting the Canadian Banks growth and client engagement strategy. Reporting to the VP Marketing Canadian Banking (CB) this role drives high-impact cross-functional marketing initiatives that align with the Canadian Banks strategic priorities.

Are you a visionary leader with a passion for driving transformative change We are seeking a dynamic and forward-thinking Director Strategic Initiatives and Marketing Planning to join our team! In this pivotal role you will harness the power of data-driven insights to unlock new avenues of growth to elevate the Banks performance through exceptional marketing. Collaborating with cross-functional teams and leveraging strong data and insights youll identify strategic opportunities to increase revenue and reimagine how we leverage marketing to maximize acquisition and client engagement.

Is this role right for you In this role you will be involved in:

• Partner closely with VP Marketing Canadian Banking to execute our short- and medium-term marketing strategy propelling profitability fostering lasting client relationships and delivering extraordinary customer experiences.
• Spearhead the identification and development of strategic marketing initiatives leveraging advanced data analytics and collaborating with diverse stakeholders to tackle critical business challenges head-on.
• Develop communication materials and presentations to report and track progress of CB Marketing outcomes to executive leadership.
• Support change management efforts related to Marketings strategic initiatives. Ensure messaging is clear consistent and aligned with the Banks values and priorities
• Represent Marketing in Canadian Banking and Marketing-wide strategic planning and transformation efforts. Advocate for the functions priorities and ensure integration intro broader organizational strategies
• Oversee CB Marketings budget with an all-Bank lens linking investment to strategic priorities and expected outcomes
• Partner with internal stakeholders to identify opportunities for innovation prioritization and operational excellence
• Lead the planning and execution of CB Marketing Director meetings and offsites as well as team-wide meetings hosted by the VP CB Marketing.
• Drive engagement and connection within the Global Marketing team. Champion a strong internal culture to deepen employee relationships.

Do you have the skills that will enable you to succeed Wed love to work with you if you have the following:

• 8-10 years of experience in Marketing and retail banking with a proven track record of leading planning processes and marketing campaigns that drive measurable outcomes and support strategic priorities
• Post-Secondary Education College or University.
• A trailblazer in driving strategic projects navigating complexity and rallying diverse stakeholders toward a common vision.
• Unwavering customer-centric mindset with the ability to prioritize initiatives based on their potential to drive business value and create unforgettable customer experiences.
• Exceptional interpersonal and communication skills empowering you to inspire and influence stakeholders at all levels.
• Ability to translate complex analytical findings into clear concise narratives (and visual presentations) for audiences of all levels (including executives).
• Strong understanding of client segmentation channel capacity and distribution models.
• Comfort working in an agile environment
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional analytical critical thinking and problem-solving abilities with a keen eye for detail and accuracy.
• Bachelor degree in Data Analytics Marketing Engineering Business or a related field. An MBA or MSc is a definite advantage.

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.