Assistant Director – Marketing, Outreach, Admissions (MOA)
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
The Nanyang Business School (NBS) is seeking a dynamic and driven Assistant Director for Marketing Outreach and Admissions (MOA) to lead the recruitment and marketing efforts for its undergraduate programmes. This is an exciting leadership opportunity to shape the schools student talent pipeline strengthen NBSs brand presence locally and internationally and craft innovative outreach strategies to attract outstanding students.
At NTU we believe in investing in our people. As part of our vibrant and diverse community you will enjoy:
Professional growth and development through structured learning opportunities and exposure to university-wide initiatives.
Career progression pathways within a large future-focused academic institution.
Supportive work culture that promotes work-life harmony flexible work arrangements and staff wellbeing under initiatives such as the CREW (Care Respect Empowerment and Wellness) framework.
A chance to contribute to a world-renowned university shaping the next generation of global business leaders.
If you are passionate about higher education strategic marketing and student engagement this role offers a meaningful platform to make an impact in one of Asias leading business schools.
The Assistant Director will report to the Deputy Director of the Undergraduate Programmes Office (UPO) and work closely with the Associate Dean (Marketing and Student Life). You will lead a dedicated team to drive marketing outreach and admissions strategies that support NBSs goals of attracting high quality students and enhancing its global reputation.
Key responsibilities include:
Develop and execute recruitment strategies to attract high-potential students to NBS undergraduate programmes.
Oversee the full admissions cycle ensuring efficiency accuracy and a seamless candidate experience from application to matriculation.
Lead integrated marketing campaigns across digital social print and event platforms to strengthen the visibility of NBS programmes.
Manage outreach activities with key feeder schools industry partners and international institutions to grow the applicant pool.
Monitor data and trends to provide insights that enhance marketing and admissions performance.
Mentor and develop a high-performing team fostering innovation excellence and collaboration in all marketing and admissions activities.
Requirements:
Must-haves:
A Bachelors degree from a recognised university (postgraduate qualification is an advantage).
At least 8 years of relevant experience in marketing outreach or admissions preferably within higher education.
Proven leadership and people management skills with experience leading teams and projects.
Strong communication stakeholder engagement and analytical capabilities.
Excellent organisational and problem-solving skills with the ability to manage multiple priorities effectively.
Good-to-haves:
Experience with CRM and marketing automation systems.
Familiarity with digital analytics and data-driven marketing.
A creative and forward-thinking mindset with an interest in education and youth engagement.
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTURequired Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Nanyang Technological University is one of the top universities in Singapore offering undergraduate and postgraduate education in engineering, business, science, humanities, arts, social sciences, education and medicine.
