Product Marketing, Customer Reference

What Youll Do

We are seeking a leader of Customer Marketing and References to lead CoreWeaves global customer storytelling advocacy and proof programs. This role will own how we capture elevate and scale the stories of customers building the future of AI on CoreWeave.

You will collaborate across marketing product sales and partnerships to build a high-impact engine for customer evidencefrom case studies and videos to events and analyst engagement. This is a hands-on strategic role that blends storytelling and operations: turning technical achievements into narratives that inspire influence and drive adoption.

As CoreWeave expands beyond GPU infrastructure to become the platform for generative AI agentic systems and open source workloads you will build the frameworks relationships and programs that showcase customer success at every stage of growth.

About the Role

Customer References & Advocacy

• Build and lead CoreWeaves global customer reference program developing scalable systems for identifying recruiting and activating customer advocates.
• Partner with Sales Product and Customer Success to identify lighthouse accounts and transform their success into public-facing proof.
• Develop compelling case studies testimonials video stories and thought leadership content highlighting measurable business outcomes (e.g. speed cost performance and innovation) in partnership with the Brand Marketing and Content teams.
• Create a reference library that supports sales analyst relations communications and marketing with easily accessible compliant customer stories.
• Drive customer participation in events panels podcasts and media opportunities to amplify CoreWeaves leadership narrative.

Storytelling & Strategic Positioning

• Translate complex AI and cloud infrastructure solutions into clear emotionally resonant stories that demonstrate real-world impact.
• Ensure storytelling consistency across all channelspress analyst relations brand campaigns and sales enablement.
• Collaborate with the Brand Content and PR teams to craft messaging that reinforces CoreWeaves differentiation in performance flexibility and customer partnership.
• Leverage data and customer metrics to back every story with tangible ROI and outcomes.

Customer Insights & Feedback Loop

• Create mechanisms for gathering voice-of-customer (VoC) insights that inform product and marketing strategy.
• Establish quarterly feedback sessions and reporting with GTM Product and Engineering teams.
• Partner with Analyst Relations to highlight customer outcomes in industry evaluations and research reports e.g. Gartner Peer Insights. Support evaluations such at Forrester Total Economic Impact studies with customer participation.

Program Development & Leadership

• Build the foundation for a future Customer Marketing functionestablishing processes governance and scalable best practices in partnership with the Content and Brand teams in marketing.
• Mentor cross-functional partners on customer storytelling and advocacy best practices.
• Define success metrics for customer advocacy programs tied to pipeline influence brand sentiment and customer engagement.
• Report program impact to executive stakeholders with clear data-driven insights.
  
  

Who You Are

Basic Qualifications

• 10 years in customer marketing advocacy product marketing or communications ideally within cloud infrastructure AI/ML SaaS or enterprise technology.
• Proven experience building and scaling customer reference or advocacy programs.
• Exceptional storytelling skills and ability to translate technical depth into accessible narratives.
• Experience collaborating with sales product and customer success teams to build customer trust and drive joint success.
• Strong project management skills and comfort managing multiple stories campaigns and stakeholder relationships simultaneously.

Preferred (but not required):

• Background in AI/ML accelerated computing or cloud infrastructure.
• Experience managing content creation (written video and live) across global customer programs.

Familiarity with advocacy platforms or reference management systems.

The base salary range for this role is $161000 to $237000. The starting salary will be determined based on job-related knowledge skills experience and market location. We strive for both market alignment and internal equity when determining addition to base salary our total rewards package includes a discretionary bonus equity awards and a comprehensive benefits program (all based on eligibility).