Manager Growth Marketing

Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision to simplify payments for Indian businesses weve since grown into a fintech powerhouse driving Indias digital payment revolution.

Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation across India Singapore and Malaysia weve been engineering a fintech ecosystem thats redefining how money moves across Asia and were just getting started.

Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle if youre curious youll feel at home here. People > Pedigree we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.

The Role:

This position offers an exciting opportunity to drive growth and monetization strategies for Razorpay leveraging data-driven insights marketing automation tools and collaborative approaches to marketing.

Roles and Responsibilities:

• Growth Campaigns: Lead the development execution and optimization of growth campaigns to drive user engagement and retention.
• Monetization Strategy: Develop and implement strategies to effectively monetize Razorpays products and services maximizing revenue through pricing experiments and partnership programs.
• Conversion Rate Optimization (CRO): Utilize data-driven insights to continuously optimize the conversion funnel implementing A/B tests and refining user flows to improve conversion rates.
• Product-Led Growth: Collaborate with product teams to identify opportunities for product-led growth ensuring seamless integration of marketing efforts with product development.
• Performance Analysis: Establish KPIs track performance metrics and analyze campaign results to assess effectiveness and provide actionable recommendations for optimization.
• Cross-Functional Collaboration: Work closely with product design engineering and sales teams to align growth initiatives with overall business objectives.

Mandatory qualifications:

• Data-Driven Approach: Proficiency in data analytics tools and experience leveraging data to drive marketing decisions.
• Growth Marketing Expertise: Track record of developing and executing successful growth marketing strategies.
• Cross Functional Alignment: Ability to collaborate effectively with product teams to drive product-led growth initiatives.
• Collaborative Mindset: Excellent interpersonal skills with a collaborative and cross-functional approach to work.
• Strategic Thinking: Strong strategic thinking and problem-solving abilities.
• Marketing and Automation Tools: Understanding of marketing automation tools and martech landscape with experience in their implementation and utilization.
• 5 years of experience in growth marketing or related roles preferably in the technology or fintech industry.