Performance Marketing Manager (Maternity Cover)

Type: Full-time

Location: Berlin Hybrid

Start: ASAP

Duration: 12 months

Employment Type: 1 year full time contract. Freelance contracts or agency contracts will not be considered for this role.

About StartSteps

We help people in Germany upskill for tech roles through industry-aligned training and employer partnerships.

Role Summary

You will own paid acquisition across Meta Google and TikTok manage tracking and reporting and drive predictable lead volume for our tech-career programs funded by Agentur für Arbeit.

Tasks

Paid Acquisition

• Plan launch and optimize lead-gen campaigns across Meta Google TikTok
• Manage TOFU/MOFU/BOFU funnels across multiple programs (Orientation Mentoring SAP ServiceNow AWS etc.)
• Build and test creatives; brief UGC creators and editors; ensure fast and cost-effective content production
• Manage budgets pacing and KPIs (CPL CPA quality)

Data Tracking & Analytics

• Maintain tracking setups across all platforms and Pipedrive
• Ensure clean UTM flow from landing pages to CRM
• Troubleshoot pixels events and CAPI issues
• Build and maintain Looker/Sheets dashboards (ads CRM)
  Report on performance attribution and funnel conversion

Cross-Team Collaboration

• Align with Sales on lead quality
• Coordinate with Program Managers and Partners on new launches
• Support the launch of webinars and landing pagesWork closely with the Social Media team to align content messaging and creative needs across paid and organic

Requirements

Requirements

• Strong experience in Meta Google TikTok performance marketing (minimum of 2 years)
• Proven experience in lead generation funnel management and tracking leads accurately in CRM platforms.
• Solid tracking attribution skills (UTMs pixels CAPI events)
• A creative eye for hooks storytelling and high-performing ad angles
• Experience writing short-form ad scripts and briefing content creators
• Independent driven and confident taking full ownership of campaigns with no supervision
• Hands-on entrepreneurial mentality someone who can figure things out move fast in a startup environment and confidently outsource tasks if needed.

Nice to Have

• Experience with Pipedrive
• Familiarity with Bildungsgutschein-funded programs
• Comfort working with UGC creatorsBasic understanding of tech-career pathways

Benefits

• Competitive compensation package.
• Dynamic and inclusive work environment.
• Equal opportunity employer committed to diversity and inclusion.

This is an opportunity to support a more diverse and inclusive tech landscape. Join us in making a difference!

Submit your CV and cover letter to apply. Shortlisted candidates may be asked to complete a case study as part of the interview process.