National Sales Leader(General Trade)

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 7-10years

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

Position: National Sales Leader GT

Reports to: CEO/ Commercial Manager

Role Purpose

To lead drive and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive market capable of building strong distribution networks supervising field teams and driving last-mile product availability.

Key Responsibilities

1. Route-to-Market (RTM) & Distribution Development

Recruit onboard and grow distributors and wholesalers nationwide.
Ensure proper territory mapping route planning and network coverage.
Drive last-mile distribution execution from wholesale to dukas kiosks resellers and small supermarkets.
Ensure consistent product presence in every GT channel.

2. Sales Growth & Target Achievement

Deliver monthly quarterly and annual volume and revenue targets.
Push daily orders through wholesalers to retailers.
Ensure aggressive product uplifts and market penetration.
Monitor competitor activities and close execution gaps quickly.

3. Team Leadership & Performance Management

Build train motivate and enforce discipline among field sales teams.
Conduct regular market visits coaching and performance reviews.
Drive a culture of excellence accountability and speed.

4. Market Execution Excellence

Ensure visibility availability pricing compliance and perfect shelf execution.
Activate trade promotions and GT demand-generation initiatives.

5. Reporting & Insights

Provide real-time market intelligence volumes strike rates and competitor movements.
Track daily sales activities and ensure structured reporting.

Requirements

Qualifications & Experience

7 years in FMCG General Trade sales leadership is a MUST
Proven track record in selling and scaling tough products in a competitive marketpreferably sanitary pads or similar categories.
Strong distributor management wholesaler recruitment and territory execution experience.
Excellent team leadership and ability to get results through people.
Strong negotiation communication and analytical skills.
Ability to travel extensively nationwide.
Bachelors degree in Business Marketing Sales or a related field.

Benefits

Company Vehicle Inpatient Medical Cover Airtime & Data Allowance

Position: National Sales Leader GTReports to: CEO/ Commercial ManagerRole PurposeTo lead drive and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive m...