National Sales Leader(Modern Trade)

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 7-10years

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Position: National Sales Leader MT

Reports to: CEO/ Commercial Manager

Role Purpose

To lead and grow modern trade business nationally for a fast-moving sanitary pads brand. The ideal candidate should have solid experience handling national key accounts driving listings negotiating shelf space and delivering consistent volumes across MT chains.

Key Responsibilities

1. Key Account Management

Lead negotiations with all national and regional MT chains.
Secure listings ensure product availability and maintain pricing consistency.
Grow shelf space visibility and share of category.
Manage annual JBP (Joint Business Plans) with retailers.

2. Sales & Volume Growth

Achieve MT sales targets across all supermarket chains.
Plan and execute in-store promotions sampling and merchandising programs.
Drive consistent orders and minimize out-of-stocks.

3. Relationship Management

Build strong rapport with MT buyers category managers and decision-makers.
Resolve issues promptly to maintain excellent supplierretailer relationships.

4. Execution Excellence

Ensure compliance with planograms POSM pricing and promotions.
Supervise merchandisers and promoters to guarantee peak execution.

5. Reporting

Track chain performance SKU contributions promotional ROI and competitor activity

Requirements

Qualifications & Experience

7 years in FMCG Modern Trade sales leadership.
Proven experience in national listings and MT category growth.
Strong negotiation skills and deep networks within MT channels.
Ability to lead teams and deliver results through structured execution.
Strong planning communication and analytical skills.
Bachelors degree in Business Marketing Sales or a related field.

Benefits

Company Vehicle Inpatient Medical Cover Airtime & Data Allowance

Position: National Sales Leader MTReports to: CEO/ Commercial ManagerRole PurposeTo lead and grow modern trade business nationally for a fast-moving sanitary pads brand. The ideal candidate should have solid experience handling national key accounts driving listings negotiating shelf space and deli...