Media Planner, Paid Social

ABOUT EVERSANA MEDIA:

EVERSANA Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel direct-to-patient (DTP) hyper-targeted CTV performance and lead generation campaigns. We are at the forefront of healthcare marketing empowering clients to connect with patients caregivers and clinicians in meaningful ways while achieving strategic growth. 

WHAT DOES A MEDIA PLANNER PAID SOCIAL DO

We are seeking a Paid Social Media Planner to join the activation paid social media team at EVERSANA INTOUCH. The Media Planner is responsible for developing and executing paid social activation campaigns across social media platforms. This position combines the media planning and hands-on media buying role ensuring campaigns deliver measurement results aligned with client objectives.    

Key Responsibilities:  

Strategy & Planning 

• Develop paid social media strategies aligned with client goals and KPIs  

• Identify audience segments targeting tactics and platform/channel mix (Meta TikTok LinkedIn etc.) 

• Forecast budgets reach and performance metrics  

Media Buying & Execution 

• Set up manage and optimize paid social campaigns across platforms and partners 

• Identify performance trends optimization opportunities and monitor pacing and delivery to ensure efficiency and performance  

• Implement A/B testing for creative and audiences 

Analytics & Reporting 

• Track and analyze campaign performance; provide actionable insights 

• Contribute to regular reports highlighting key metrics learnings and recommendations 

Collaboration & Communication 

• Partner with creative teams to ensure ad formats and messaging align with platform best practices  

• Work with analytics teams to refine measurement framework and attribution models 

• Stay current on platform updates trends and emerging opportunities

Additional Responsibilities

• Demonstrate a commitment to diversity equity and inclusion through continuous development modeling inclusive behaviors and proactively managing bias.  
• All other duties as assigned  

Qualifications :

WHAT ARE WE LOOKING FOR

• Bachelors degree in marketing communications business or a related field  

• 2-4 years of experience in paid social media planning and buying preferably in an agency setting 

• Hands-on keyboard biddable paid social media experience  

• Knowledge and experience with a variety of social platforms including Meta Reddit X LinkedIn Pinterest Snapchat and YouTube and each platforms Ads Manager 

• Strong understanding of audience targeting biddable strategies and campaign optimization 

• Detail-oriented with strong math aptitude and organizational skills 

• Proficiency in analytics tools and Microsoft Excel 

PREFERRED SKILLS:

• Agency experience and understanding of pharmaceutical advertising regulations and compliance within the social media space 

• Platform certifications (i.e. Meta Blueprint LinkedIn Marketing Solutions etc.)

WHY JOIN EVERSANA MEDIA

• We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain this is the perfect place for you. 

• The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences. 

Join EVERSANA Media and be part of our mission to revolutionize healthcare with new models reduced costs for patients and better more supportive programs. 

Additional Information :

OUR CULTURAL BELIEFS:

Patient Minded I act with the patients best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone anywhere anytime to achieve results.

Communication Matters I speak up to create transparent thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S.  Compensation will be determined based on relevant experience other job-related qualifications/skills and geographic location (to account for comparative cost of living).  More information about EVERSANAs benefits package can be found at  reserves the right to modify this base salary range and benefits at any time. 

From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

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Remote Work :

Yes

Employment Type :

Full-time